СОЦИАЛНО–ПСИХОЛОГИЧЕСКИ ПАРАМЕТРИ НА ЕЗИКОВОТО КЛИШЕ
SOCIAL AND PSYCHOLOGICAL PARAMETERS OF LINGUISTIC CLICHÉ

Author(s): Riya Altimirska
Subject(s): Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Sociolinguistics, Philology
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: cliche; interpretations; parameters; multi-functionality; versatility; universality
Summary/Abstract: One of the specific characteristics concerning the modern development of Bulgarian language is a linguistic cliche - a phenomenon which is unique in its versatility and multi-functionality. This paper comprises selected, analyzed and summarized indicative viewpoints from various forums about cliche, and in particular linguistic cliche. Although a lot of the interpretations are contradictory, they all emphasize certain, often different, parameters and characteristics with regard to the way a cliche functions. Perceived as a multi-meaning and multi-function linguistic phenomenon with a wide range of social and psychological parameters and used in different speech situations and socio-cultural spheres a cliche due to its universality is being universalized. This research is an attempt to explain a linguistic cliche with the help of the specific sociopsychological characteristics of modern communication. The observations on Bulgarian language regarding its place, function, role and the dynamics of its current state give every reason to define a cliche as a linguistic phenomenon.

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