Осигуряване на конкурентно предимство в контекста на съвременните измерения на туроператорския бизнес
Providing a competitive advantage in the context of contemporary dimensions of tour operator business

Author(s): Irena Kirilova Emilova, Margarita Misheva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: competitive advantage, tour operators activity; business;
Summary/Abstract: The purpose of this article is to identify opportunities for providing competitive advantage of travel agency in the contemporary business environment. Gives specific proposals for achieving them relating to diversify product offerings and adding additional consumer value; changes in management of this specific type of activity; automation of business processes; design of additional activities; image building and others.

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