Модели на стратегическо партньорство в туризма
Models of strategic partnership in tourism
Author(s): Irena Kirilova Emilova, Margarita Misheva
Subject(s): Economy, Business Economy / Management, Economic policy, Economic development, Tourism
Published by: Нов български университет
Keywords: Strategic partnership; Tourism; Public-private sector
Summary/Abstract: The report will look at different models of strategic partmentship between government, tourism management organizations and tourism businesses in leading tourist destinations. The theme of the strategic partnership between the subjects in tourism is quite current in the last years, given that a large number of international organizations (both governmental and non-governmental) in the field of tourism seek to integrate efforts and resources in order to develop sustainable industry. The majority of these models seek different approaches through which tourism contributes not only to the economic and cultural development of destinations but also to the general development of their inhabitantsas a whole.
- Page Range: 440-451
- Page Count: 12
- Publication Year: 2017
- Language: Bulgarian
- Content File-PDF