GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES
GOOD PRACTICES IN THE MANAGEMENT OF TOURIST AGENCIES

Author(s): Irena Kirilova Emilova, Margarita Misheva
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: travel agencies;management;competitive advantage;business information systems;cloud services;
Summary/Abstract: The purpose of this article is to identify good practices and opportunities to provide a competitive advantage to the tour operator business in the contemporary business environment. Specific proposals are made for their achievement, related to the diversification of the offered product and theadding of additional user value; changes in the management of this type of specific activity; automating business processes; designing additional activities; image building, etc. There are also issues, in this paper, related to the application of modern information systems in the management of the activities ofthe travel agencies. Attention is focused on cloud systems and software services, which, in addition tohelping to improve their processes, also provide the opportunity to redistribute resources to manage creative and intellectual processes related to the production of a travel product (packages, excursion routes, etc.) and its placement.

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