ЕТНОНИМИТЕ В МЕДИИТЕ (ЕВФЕМИЗМИ И ЕТНОФОЛИЗМИ)
ETHNOMYMS IN MEDIA (EUPHEMISMS AND ETHNOPHOLISMS)

Author(s): Andreana Eftimova
Subject(s): Language studies, Media studies, Lexis
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: ethnonym; ethnopholism; euphemism; media; political correctness
Summary/Abstract: The language of politically correct is not preferred in Bulgarian public and media speak-ing on ethnic problems. Ethnopholisms include slang words, orthophemisms, which are not political correct, and offending/ironic attacks to public persons and ethnic groups. In contrast to media texts, when there are euphemisms and ethnopholisms, in media headings they are considered as politically incorrect nominations. The ethnonyms have hesitant stylistic statute. Sometimes, in some context, politically correct ethnonymes do not approve evaluation of certain ethnic groups.

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