CRM като рамка при планирането на рекламни бюджети на агенциите за недвижими имоти в България
CRM as a Framework for Advertising Budget Planning for Real Estate Companies in Bulgaria

Author(s): Viktoria Stancheva
Subject(s): Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: Advertisement; budget; customer; relationship
Summary/Abstract: Nowadays the digital era changes the media environment and the opportunities for interactive relationships with the customers. This leads to new challenges for the real estate agencies. The paper identifies some reasons for considering CRM as a framework for advertising budget planning for real estate companies in Bulgaria and analyses the possible effects resulting from it.

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