Иновационната стратегия като средство за повишаване конкурентоспособността на организациите
Specifics Of The Innovative Strategy As A Means To Increase The Competitiveness Of Organizations

Author(s): Radka Petrova Ivanova
Subject(s): Business Economy / Management
Published by: Икономически университет - Варна
Keywords: innovation; innovation strategy; competitiveness
Summary/Abstract: The innovation strategy is one of the main preconditions for the development of organizations today. It provides competitive advantages and growth in their business. It is important to link it to the overall strategy of the organization and its consistency with other functional strategies.

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