ЗА НЯКОИ ЕТИЧНИ ПРОБЛЕМИ И ИСТИНАТА В ГОЛЕМИТЕ ДАННИ. КЕЙМБРИДЖ АНАЛИТИКА И ФАЛШИВИТЕ НОВИНИ
FOR SOME ETHICAL PROBLEMS AND THE TRUTH IN BIG DATA. CAMBRIDGE ANALYTICA AND FAKE NEWS

Author(s): Plamen Atanasov
Subject(s): Social Sciences
Published by: Сдружение „Академия за иновации и устойчивост“
Keywords: ethics; Big Data; sooth; fake news; Cambridge Analytica
Summary/Abstract: Today’s developed digitalisation, coupled with the introduction of Internet in most social spheres, leads to critical alterations in the social way of thinking. We are witnessing Big Data bases, as well as unexpected and unanticipated in their scale conflicts in the communicational interactions online. Required is an alignment of these newly-developed phenomena to the philosophical ideas for ethics and truth. Cases, such as the instance with Cambridge Analytica, prove a case in point to the topicality of the problems. Today’s conflicts, resulting from the accumulation of information in the Big Data bases, are presented as a reason to point researchers’ interest to the matter of finding an ethical solution. Used are existing elaborations, in addition to publicly available in the media materials. Presented is one working algorithm for generating fake news. The paper also features and elaboration on the logical grounds of the Big Data’s role in this process. Although partially, shown is that in the circumstances of informational domination and intensive exchange of messages, a new approach to the understanding of the idea of truth is required, as well as the common philosophical concepts of relating ethics with virtues, duty and practical values.

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