Названия часов, образованные от имен античных богов, как рекламные имена
Names of Watches Derived from Names of Ancient Gods as Advertising Names

Author(s): Bożena Bolesta-Wrona
Subject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Sociolinguistics
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: nomination; anthroponyms; advertising language
Summary/Abstract: The object of the analysis in the following article is the names of Russian watches. They were named after ancient Greek and Roman gods. The main aim of the analysis is to indicate the basis of metaphorical transfer. The author views the analyzed names as “advertising names” and indicates their functions.

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