Behavioural economics and the effectiveness of leadership in international business
Behavioural economics and the effectiveness of leadership in international business

Author(s): Henryk Mruk
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: behavioural economics;leadership;international business;
Summary/Abstract: Author take up a discussion on the relationship between the findings in the area of behavioural economics and effective leadership in international business. Considerations are theoretical and literature-based. To accomplish this objective, the knowledge will be used in the field of behavioural economics and leadership. The research methodology refers to the principles of logical reasoning,critical analysis of published results of research, observation and experience of working with leaders working in enterprises and directing projects. Linking research results from the field of behavioural economics with the effectiveness of leadership is treated as a new value in this article.

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