Планиране на търговския асортимент: преглед на литературата и практиката
Retail assortment planning: review of literature and practice

Author(s): Simeonka Petrova
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: Assortment Planning; Demand Models; Shelf-space; Subs-titution of Goods
Summary/Abstract: Assortment planning is a process of selecting types and number of product to be kept from a given product line and also to determine the optimal level of inventory of these products. The goal of assortment planning is to specify an assortment that maximizes sales or gross margin subject to various constraints, such as a limited budget for purchase of products and limited shelf space. The assortment optimization problem in the literature and practice varies because of the type of demand and supply models considered by the authors or because of the context of the problem considered. Various authors have developed models in past that cater to various objectives associated with shelf-space allocation and assortment decisions. In the current work, the assortment planning problem dealt by various researchers primarily with shelf-space and substitution effect consideration will be reviewed.

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