ВОВЛЕЧЕННОСТЬ ПЕРСОНАЛА: ОСНОВНЫЕ ПОДХОДЫ К ФОРМИРОВАНИЮ ЦЕННОСТНЫХ ОРИЕНТИРОВ И МОТИВАЦИИ ИННОВАЦИОННОГО ТРУДА
STAFF INVOLVEMENT: THE MAIN APPROACHES TO THE FORMING OF VALUE ORIENTATIONS AND MOTIVATION OF INNOVATIVE WORK

Author(s): Alla Vasylyk
Subject(s): Economy, Human Resources in Economy
Published by: Polskie Towarzystwo Profesjologiczne
Keywords: personnel involvement; labor motivation; innovative work; personnel loyalty; employer brand; values
Summary/Abstract: The paper presents theoretical and conceptual foundations for managing personnel involvement. The main aspects of the high involvement approach to HRM are considered. Practical recommendations on formation and maintenance of high level of the personnel involvement in innovative activity are developed.

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