Индустрията в България: между оценката на настоящето и очакванията за бъдещето
The Bulgarian Industry: Between assessment of this future and expectation of future

Author(s): Nikolay Shterev
Subject(s): National Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: industrial growth; Industry 4.0; marketing leadership
Summary/Abstract: Bulgarian industry is at the crossroads of two different systems: the sharing industry and the net-value industry. The dilemma of the development of the modern Bulgarian industry is complemented by the measures of National Strategy for digitization of the Bulgarian business and, at the same time, in creating the common attitude and institutional support for establishment a Bulgarian industry that is part of the European value chain (mainly at its first levels). Regardless of the strategic choice of the different levels of government (Bulgaria has not yet established a strategy for industrial renaissance), one of the most important features of modern industry is the organization of processes, and in the modern market society. Leading global practices are orient towards industrial development based on marketing leadership and establishment of appropriate marketing organization. The level of acceptance of these leading practices should answer to the main question: Where does the Bulgarian industry go?This paper is structured as follows: 1. Where is the place of Bulgarian industry according to the evolutional stages of development towards Industry 4.0 through Internet 4.0 instruments. 2. What is the role of the marketing organization to ensure "boost" to the development of the Bulgarian industry. 3. How the leadership of marketing should be followed by industrial growth?

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