Tito i popularna kultura
Tito and the Popular Culture

Author(s): Zoran Janjetović
Subject(s): Cultural history, Music, Political history, Government/Political systems, Film / Cinema / Cinematography, Sociology of Politics, Sociology of Art
Published by: Institut za noviju istoriju Srbije
Keywords: Josip Broz Tito; popular culture; music; film; Yugoslavia; socialism;
Summary/Abstract: The paper tries to depict Tito as a lover, a user, an object and a manipulator of popular culture. Based primarily on surviving testimonies of contemporary personages from the world of show-business, it is both a contribution to the study of Tito's personality and to the study of the Yugoslav socialist society. The conclusion is that Tito, as a conoseur, enjoyed the products of popular culture - particularly music and films - but that he also used them to enhance his own popularity. After the collapse of socialism, his person also began to be turned into an icon of popular culture.

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