ПОТЕНЦИАЛ ЗА РАЗВИТИЕ НА ВИНЕН ТУРИЗЪМ В ОБЛАСТИТЕ ХАСКОВО И КЪРДЖАЛИ
POTENTIAL FOR DEVELOPMENT OF WINE TOURISM IN HASKOVO AND KARDZHALI DISTRICT

Author(s): Vladimir Dimitrov, Yuliya Dzhabarova
Subject(s): Economy, Tourism
Published by: Икономически университет - Варна
Keywords: viticulture; wine; wine tourism; SWOT-analysis
Summary/Abstract: Traditions in viticulture and wine production on the territories of present day regions of Haskovo and Kardzhali date back more than six millennia. A SWOT analysis was carried out to reveal the potential for wine tourism development in both areas. The analytical activity is limited to interpreting official data on the state of the viticulture and wine sector, as well as data on the company's offer of wine tourism from five wineries in the region of Haskovo. Both areas have the necessary tourist facilities (hotels and restaurants), beautiful nature, unique and attractive archaeological sites. The rich history and the existing traditions of viticulture and wine production can successfully be combined in offering wine tourism. Its stable long-term development requires all stakeholders to unite on common tourist routes and / or clusters to attract more tourists together. Cross-border cooperation is an additional opportunity to create synergies and sustainability through the development of wine tourism.

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