Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor
Activități și practici specifice marketingului resurselor umane în cadrul întreprinderilor

Author(s): Rodica Slutu
Subject(s): Economy, Marketing / Advertising, Human Resources in Economy
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: human resources marketing; human resources management; the brand of employer; employment application; job offer
Summary/Abstract: Analysis of the impact of human resources management, marketing, human resources and in the light of its effects on the competitiveness of the enterprise becomes a theme increasingly widely researched in the scientific literature. Modern marketing is considered crucial for the success of today's organization, the miraculous solution resolves its problems, the basic tool in achieving great performance and maintaining the competitiveness of the enterprise. At the present time became, as it influences the lives of everyone, being the means by which it gives people the standard of living.

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