Rolul marketingului în cadrul universităților din Republica Moldova
The role of marketing in the universities of the Republic of Moldova

Author(s): Rodica Slutu
Subject(s): Social Sciences, Economy, Education, Marketing / Advertising, Business Ethics
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: marketing; educational marketing; product policy; price policy; promotion policy; demand for educational services; provision of educational services
Summary/Abstract: Today, higher education has a dynamic character determined by the need to permanently adapt to the continuous changes that society is going through, but at a faster pace. This particularity is the result of the influence of factors that were intended to accelerate a number of transformations in higher education. Astefl, a higher education institution forms a component of a system. The modern educational institution evolves on the coordinates of the knowledge-based society and is becoming increasingly innovative, both scientifically and didactically, which is a precondition for competitive pedagogical performance at international and national level.

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