Customers’ perception of the subjects of the business model B2C in Visegrad group countries
Customers’ perception of the subjects of the business model B2C in Visegrad group countries

Author(s): Igor Fedorko, Richard Fedorko, Radovan Bačík, Matúš Kubák
Subject(s): Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: e-business; e-commerce; Visegrad group; B2C; customer satisfaction;
Summary/Abstract: The aim of the paper is to define specific aspects of e-commerce model B2C in Visegrad group countries according to customers. The paper summarizes the current state of e-business and ecommerce issue in the Czech Republic, Hungary, Poland and Slovakia. The study contains data obtained from the data analysis of 5.228.127 evaluations of 9.260 e-shops. The main focus is givento the customer’s perception of the overall satisfaction with an e-shop in relation to communication with a customer or the overall satisfaction with an e-shop and delivery time.

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