CASH MANAGEMENT
CASH MANAGEMENT

Author(s): Jan Krajíček
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Masarykova univerzita nakladatelství
Keywords: Advertising; Bank Cash Management; Client Service;
Summary/Abstract: One of the major components of banking, which has its own historical traditions, is primarily a commercial bank - the financing of large firms and the problems that are associated with it. It involves a two areas, both our own bank marketing, creation of new banking products and their further use, while the satisfaction of bank customers. In particular, the large bank clients are crucial - their meaning is not, I'll just their size, but also many other clients who are strings attached, be it retail as well as well as corporate clientele.

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