ONLINE ROMANIAN AUTHORITY CRISIS AND RISK COMMUNICATION DURING THE 2018 SWINE FEVER OUTBREAK
ONLINE ROMANIAN AUTHORITY CRISIS AND RISK COMMUNICATION DURING THE 2018 SWINE FEVER OUTBREAK

Author(s): Ioan Miclea
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: swine fever; crisis and risk communication; IDEA model; PARC principles
Summary/Abstract: In August 2018, the Romanian food safety authority (NSVFSA) confirmed anoutbreak of deadly African swine fever at the largest breeding farm in Romania and all pigs wereculled. The following months hundreds of outbreaks of the disease among pigs kept in backyardsand smallholdings were reported in Romanian villages. Within this context of ambiguityand uncertainity, local authorities were accused of not having taken proper actions to preventthis outbreak since there had been warnings about the spread of the virus in various Romanianregions for over a year.This study seeks to apply a message-centered approach (Sellnow et al., 2009) to the onlinecontent generated by the Romanian Sanitary Veterinary and Food Safety Authority. Usingthe IDEA model and the PARC principles, we will provide an insight into the distribution ofthe messages on traditional and social media, into the clustering of the elements of the IDEAmodel and into the polyphony of voices on social media throughout the swine fever outbreak inRomania.

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