Jak memy (internetowe) pamiętają?
How do (Internet) memes remember?

Author(s): Marta Wójcicka
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The goal of the article — which title refers to a monograph of one of classics of the collective memory theory Paul Connerton ‘How societies remember’ — is an attempt to show methods of remembering and modelling collective memory in Internet memes, which — according to the author — determine discussion with the official political and media discourse. Collective memory is understood as an included in cultural texts image of the past of a particular social group (Wójcicka 2014), which affects the perception of the present and future of that group. Internet memes are memory carriers. By using visual and verbal means of expression they function in collective memory due to practices of recording and implementation. The paper answers the question: how is the past remembered/memorized/reminded/forgotten in memes?

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