Измерване и оценка на ефективността в международния маркетинг: основни принципи
Measurement and Evaluation of the Efficiency in International Marketing: Basic Principles

Author(s): Alexander Hristov
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Efficiency; International Marketing; Measurement; Evaluation
Summary/Abstract: The article the main principles regarding measurement and evaluation in the field of international marketing. The attention is focused on both to the imperfections in this area, as well as to the good practices that is needed to be adopted. The aim of the development of knowledge in this field is to contribute to the competitiveness of the company and to develop its international business.

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