Междукултурно общуване в Интернет: как факторът национална култура взаимодейства с инструментите за общуване в Интернет в контекста на международния бизнес
Cross-Cultural Communication in Internet: How Does the National Culture Factor Interact with Internet Communication Tools in International Business Context?

Author(s): Antoaneta Daneshka
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Sociology of Culture
Published by: Университет за национално и световно стопанство (УНСС)
Summary/Abstract: Internet communication is an indispensable part of the contemporary international business practice. Internet provides a variety of communication tools such as email, file transfer, mailing lists, bulletin boards, chat systems, text or audio and video conferences, group calendars, workflow systems, collaborative writing systems, decision support systems, etc. The technology contains an important cultural component which is even more salient in cross-cultural communication, that is when the interlocutors are representatives of different national cultures. When selecting Internet communication tools, international business practitioners should consider the barriers in cross-cultural communication. Cross-cultural differences in Internet communication can be satisfactorily predicted on the basis of the national culture dimensions, as elaborated in cross-cultural literature. The paper sorts out contemporary theories about Internet communication and applies them in the analysis of the national culture impact on the structure and dynamics of the communication, taking place in the virtual space.

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