ИКОНОМИЧЕСКАТА ИДЕНТИЧНОСТ – ФЕНОМЕН СЪС САМОСТОЯТЕЛНО БИТИЕ В СОЦИАЛНАТА РЕАЛНОСТ
ECONOMIC IDENTITY - A PHENOMENON WITH INDEPENDENT BEING IN SOCIAL REALITY

Author(s): Maria Petrova
Subject(s): Economy, Socio-Economic Research
Published by: Икономически университет - Варна
Keywords: social identity; economical identity; postmodernity; social value; ethno-cultural tradition
Summary/Abstract: The paper presents and problematizes the thesis about the essence of economic identity as a social phenomenon with independent existence and as an active factor in socio-cultural and economic reality. The main characteristics of the phenomenon, which are related to this function, are considered in several aspects. The contemporary construction of the phenomenon indisputably depends on the ethno-psychological characteristics of the people and nation concerned. The other aspect is analyzed in relation to the symbolic existence of economic identity; it is a conscious, purposeful and rationally constructed reality. As a consequence of these perspectives, the thesis is that in order to be viable, economic identity should not simply reflect social processes but it should be so constituted as to influence them and to create value attitudes.

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