КОМЕРСИАЛИЗАЦИЯ НА АКАДЕМИЧНИЯ НАУЧЕН ПРОДУКТ В БЪЛГАРИЯ
COMMERCIALIZATION OF THE ACADEMIC SCIENTIFIC PRODUCT IN BULGARIA

Author(s): Violeta Dimitrova
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: commercialization; scientific academic product
Summary/Abstract: The purpose of the paper is to study the academic scientific product commercialization in Bulgaria on the basis of a theoretical analysis of the process of product and innovation commercialization. Commercialization is seen as an area of education for students and doctoral, a field of research, a part of the universities policy in the field of scientific products and intellectual property. The author argues that commercialization requires an interdisciplinary approach, covering not only the last stage of marketing new products, but also the process of implementing the strategy and the chosen business model. The theoretical and descriptive analysis were used. In conclusion, the author draws attention to the philosophical context of commercialization associated with the freedom of academic scientific research.

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