ВЪЗМОЖНОСТИ ЗА ПРОЕКТИРАНЕ НА ДИСТРИБУЦИОНЕН КАНАЛ ЗА НОВИ СТОКИ НА ПАЗАРА
OPPORTUNITIES FOR DESIGNING A DISTRIBUTION CHANNEL FOR NEW GOODS ON THE MARKET

Author(s): Velizar Yordanov
Subject(s): Economy, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: distribution channel; design of distribution channel; new goods on the market
Summary/Abstract: Modern companies do not sell their goods directly to end users. The main part of the business activities related to transport and storage, as well as to pricing and sales are undertaken by various external intermediaries. The selection and control of these intermediaries is defined as part of the distribution channel management. The main purpose of this development is to interpret basic theoretical-methodological statements about the nature and possibilities for development and design of distribution channel for new goods on the market, which is verified in a certain Degree in the empirical way, to facilitate the choice of appropriate distribution solutions. The achievement of the delineated research goal requires the examination and use of appropriate theories, concepts and models presented in the specialized literature.

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