ЕЗИКОВИ ИНСТРУМЕНТИ ЗА ПРИВЛИЧАНЕ НА ПОПУЛЯРНОСТ, ИЗПОЛЗВАНИ ОТ ДИГИТАЛНАТА ЖУРНАЛИСТИКА
LANGUAGE TOOLS TO INCREASE VISIBILITY USED BY DIGITAL JOURNALISM

Author(s): Vladimir Dosev
Subject(s): Language and Literature Studies, Economy, Computational linguistics, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: digital journalism; headline; click-bait; online marketing; corona virus
Summary/Abstract: The primary aim of this paper is to describe some of the most popular language tools used by journalists to increase the visibility of their articles online. The paper focuses on the importance of the headline in the digital journalism. Click-bait is a new term in the theory of journalism and it describes a headline which tempts the reader to click on the link and to read the whole article. Click-bait is often associated with headlines which are especially sensationalized. The paper investigates various language tools to make a headline sensationalized. The object of discourse analysis are articles about corona virus, published in some of the biggest Bulgarian information sites in the last 6 months.

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