Споделената икономика и MICE туризмът
Sharing Economy and MICE Tourism

Author(s): Ralitsa Georgieva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: sharing economy; MICE tourism; connection; relations
Summary/Abstract: The present paper researches the interactions between the sharing economy and the forms of MICE tourism, which are the result of technological progress and digitalization of the processes. The relevance of the topic is determined by the technological innovations – a prerequisite of change in consumers’ behavior and preferences in the tourism sector. Hypotheses are placed, concerning the impact of the sharing economy, as a result of the digital progress and online processes, on MICE tourism forms – business meetings, intensives, conferences, exhibitions. In this regard, are examined the individual elements, part of the sharing economy, the profile of the business tourists and the characteristics, conditioning the specifics of MICE tourism.

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