The Small Enterpreneur: Culture and Economic Action
The Small Enterpreneur: Culture and Economic Action

Author(s): Tanya Chavdarova
Subject(s): Human Resources in Economy, Socio-Economic Research
Published by: Centre for Advanced Study Sofia (CAS)
Summary/Abstract: This paper is concerned with cultural differences and how they affect the process of doing business by a specific economic agent: the sole proprietor who operates in the capital cities of Bulgaria and Macedonia. The analysis is based on the empirical results of surveys that are representative of the sole proprietors in Sofi a and Skopje. The sole proprietor is defined here as a physical owner and is represented by the social category self-employed or employer of few wage or non-paid family workers; i.e. the legal term sole proprietor corresponds to the social term small entrepreneur. The legal term is preferred for the purposes of the cross-national empirical survey because the sole proprietor exists as a category in the Trade Law of both countries and has the same social defi nition. It is covered by the national statistics and this fact has permitted us to draw consistent samples in Sofi a and Skopje.

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