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Neoliberalism in a Cognitive Key: Decoding the Deixis of Contemporary American Novelistic Discourse
Neoliberalism in a Cognitive Key: Decoding the Deixis of Contemporary American Novelistic Discourse
Keywords: American fiction; Neoliberalism; cognitive narratology; deixis
This paper discusses Dave Eggers’s A Hologram for the King (2014) in point of its engagement with neoliberalism. My close reading relies on cognitive narratology, specifically on story world spatialization criteria that are instrumental in the identification, within the literary discourse, of mental representations of distinctive fictional places. As illustrated below, by analyzing spatialization in Dave Eggers’s novel one can identify the author’s criticism of the neoliberal, global free flows of people, capital, and culture.
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