Keywords: creating text cohesion; mechanisms of standard anaphora; discourse cohesion substitutes
Grammar rules are part of the content to the same extent as lexical elements. Grammar puts its imprint on the oral expression through those means which allow for presenting and emphasizing information, organising it logically and thus ensuring the coherence and the cohesion of thought and consequently text cohesion. The present study aims at analyzing and classifying the mechanisms of contemporary Italian which help create and manipulate enunciations using the morphologic and syntactic procedures of standard anaphora with a precedent in the discourse chain: pronominalisation, nominalisation, relative transformation and passive transformation.
More...Keywords: advertising discourse; image; text; subjectivity; speech contract
The article is part of a research aiming at establishing the characteristics of the advertising discourse in French magazines published during the first decade of the 21st century. The same pattern is applied to analyse various magazines addressing various types of audience, namely the image, the brand and product name, the slogan writing techniques, the functions of the advertising text, the framework of enunciation, the traces of subjectivity in the discourse, the type of advertisement and the speech contract. Finally, the author makes some remarks on the universe of advertisements in these magazines and points out the characteristics of the advertising discourse of the first decade of the 21-st century as they appear in left politics magazines.
More...Keywords: università; società; educazione; ricerca; responsabilità sociale; capitalismo accademico; missione universitaria
This article presents the intricate relationship between university and society in the new context of social, cultural and economic changes. It highlights the roles and functions of the universities in the so-called knowledge society, taking into account the academic capitalism philosophy. The article also points out that the functions a university performs in our society are directly related to the adopted type of management and that universities should pay more attention in defining and implementing their mission.
More...Keywords: organizational innovation management; excellence
Sub-divided into 8 chapters which start from theoretical considerations toward a gradual close-up on the Romanian context and its own examples of innovative Romanian business organizations, the book documents a topic less present in the form of a consistent book in the Romanian managerial literature. As stated by the author herself “the departing premises for the book lies in the too loose use in the Romanian public discourse of the term ‘excellence’ as final goal to be accomplished for social development, a goal to which all organizations are constantly called upon to contribute and offer their best input”.
More...Keywords: literature and language education; Extensive reading; EAL scholars
Numerous arguments have been made in support of literature for language instruction of all types, including English for Academic Purposes (Hirvela, 1990). Extensive reading (Day& Bamford, 1998) is proposed to enhance reading fluency, vocabulary competence, and the enjoyment of reading. Both proposals seem promising for international scholars, increasingly required to communicate in English (Pérez-Llantada, 2012). In this preliminary study, an extensive reading approach involving literary texts was employed in English classes for EAL scholars. Results suggest that literature enhances classroom interactions, and extensive reading, after considerable orientation, did lead to an increase in reading outside of scholars’ specialized fields.
More...