„Werbespotspezifische" ubungen im handlungsorientierten daf-unterricht
This article explorează possible uses of television commercials in action-orientedGerman as a foreign language lessons, which are based on the interaction of theelements image, text/language, music and color and can be carried out in threephases: before viewing (attunement and preliminary relief), during viewing(presentation of the commercial) and after seeing (action orientation and classdiscussion). Furthermore, the didactic potential of the commercials is derivedfrom their selection criteria, which can be divided and classified under threeaspects: the general didactic aspect, the information aspect and the interculturalaspect.
More...