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NOSTALGIA MARKETING IN CURRENT SOCIOCULTURAL CONDITIONS

Author(s): Beáta Beke / Language(s): English Issue: 1/1/2016

For quite some time, consumers have been exposed to grocery products (among others) which – in their packaging and overall visual – evoke memories from the past. These are representations of nostalgic marketing and retro marketing strategies, which are primarily aimed at boosting demand. This article is focused on the definition of the phenomenon of nostalgia, differentiation between retromarketing and the nostalgic marketing and their significance in the current socio-cultural situation. Specifically, this article is focused on the "Zlatý Bažat ‘73” product and employs various research methods.

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L’école sociologique de Craiova : une école «jeune» avec un esprit «gustien»

Author(s): Soufyane Badraoui,Linda Abdellaoui / Language(s): French Issue: 33/2015

La sociologie à Craiova étant une spécialité en matière d’offres de formation dans les trois cycles de l'enseignement supérieur: licence, master et doctorat, elle est aussi une pratique, ayant plus de 19 ans d'activité et d'expérience. Le nombre de projets de recherches doctorales et poste doctoraux réalisé et en cours de réalisation, justifie sa notoriété et de son appellation «L'école Sociologique de Craiova», notamment avec des partenaires pratiquant une sociologie d'action telle que l'Académie Roumaine et l'Institut Social Olténie. L'école sociologique de Craiova fait revivre la tradition sociologique roumaine et continue dans la lignée de la tradition de l'école Gustiènne. Il faut également noter que l'orientation des recherches sociologiques «Craiovienne» a pour objectif d'assurer un équilibre entre l'approche fondamentale et la recherche action. Dans ce qui suit, nous présenterons l’école sociologique de Craiova en mettant l’accent sur son fondateur, ses préoccupations, la recherche etc.

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Od mezinárodní bezpečnosti k vnitrostátní

Author(s): Kateřina Tvrdá / Language(s): Czech Issue: 1/2017

Internal security and so-called soft threats such as extremism, radicalism, or organizedcrime have not long been considered a legitimate part of security studies as a branchof international relations. The aim of this study is to show how the meaning of internalsecurity has changed in security research. Previously, issues of internal security havebeen discussed mainly as part of criminology, sociology or criminal law, and nowadaysthey are an integral part of security studies. The central part of the study is anintroduction to a wide variety of approaches to internal security - from the traditionalconcept of internal security as an objective state, through a social construct, and adiscourse, to security practice. The paper consists of two parts. Firstly, it focuses onthe genesis of security theory and the emergence of internal (soft) security in the 80'sand related concepts such as Homeland Security, regime security or Innere Sicherheit.The second part presents two main approaches to the research of internal security -problem solving theories and critical security theories - and summarizes their benefitsand limitations.

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Извънбрачната раждаемост в Р. България – тенденции и териториални различия през периода 1995-2015 г.

Author(s): Todor Kaloyanov / Language(s): Bulgarian Issue: 1/2017

Since 1990 our country sharply increase the proportion of families who are not formally married. As a result of this rapid increase and the proportion of children who registered the statistics as "non-marital".The purpose of this article is to analyze regional differences in areas in the level of non-marital births and dynamics of these differences in our country during the period 1995-2015.To achieve the above objective solve several tasks: Comparative analysis of the dynamics of changes in the size of the share of non-marital births between Bulgaria and some European countries. Study the dynamics of non-marital births in Bulgaria - total and for regions. Exploring the differences between regions in the level of non-marital births in a given year. The basis of the methodology is the statistical approach. Used as elementary statistical measurements for studying the development of time series - absolute growth, growth rate, integral coefficient of structural differences and stronger methods such as regression and correlation analysis. The results of the survey show very rapid adoption of the model of cohabitation in Bulgaria. Bulgaria quickly, just 20 years from 1990 to 2010, overtook countries like Sweden and France in the next five years even overtake them in terms of the proportion of children born out of wedlock. The majority of the population of our country adopts new standards and model of coexistence. In all areas the proportion of children born out of wedlock is increasing. There is reason to accept as true the hypothesis that the concentration of the Muslim population in some regions It affects the dynamics and the level of non-marital births. An important result of the study is that in recent years have seen a slowdown in growth. Most likely reach the threshold of non-marital births, about who will keep her level. It is not excluded in the future process of increasing the share of non-marital births gradually "die down" due to depletion of its potential. Possibly even a return to lower shares, which was established in four regions.

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Vietnamese immigration in Poland: issues of education and integration for children

Author(s): Nguyễn DuyKhang,Phan Thị Tuyết Vân / Language(s): English Issue: 4 (35)/2016

This paper investigates the issues of education and integration conditions for Vietnamese immigrants’ children in Poland. These points of interest were primarily treated as the additional research connected with our teaching practices. It was conducted as an empirical study with three non-standardised interviews with the families, informal observations, and group discussions. Regardless of the limitation of a perhaps not significantly substantial range of data, the study led to the outlining of some concerns connected with the process of education and integration of the children in these Vietnamese families. The main four findings which are related to the research question are: the cultural differences and expectations of the parents, the language barriers of the parents, the typical stereotypes of educating children at home, and the conflicts of self-identification in the future. The research implied that children from all the immigrant groups should be assessed as to their growth as well as to the quality of their adaptation into the society.

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Wyzwania i perspektywy demograficzne państw europejskich

Author(s): Radosław Murkowski / Language(s): Polish Issue: 6/2017

The aim of the article is to indicate selected demographic processes, their consequences and how they will have a major future impact on the functioning of the European countries.The importance of individual countries is directly connected to their demographic potential,the size of which has been changing rapidly in recent years. A proper diagnosis of the existing demographic problems requires the use of appropriate cognitive tools for their description. To explain the ongoing contemporary demographic processes the author applied not only conventionally used demographic tools, but also used other less frequently used approaches among other methods of potential demography. Comparing different European countries highlights the differences in terms of their potential ability to reproduce, the size of the demographic burden or advanced aging populations. The author proposed a measure which may be a reference point in determining the statutory retirement age. Current demographic projections indicate that adverse demographic prospects for many European countries and for the who lecontinent.

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Culture as Dialogue

Author(s): Alicja Węcławiak / Language(s): English Issue: 1/2016

The aim of the study is to demonstrate the paradoxicality determining human life. The natural aspiration of the subject is to strive to achieve order, enabling a reasonably satisfying and passably predictable life, guaranteeing the essential sense of security both on an individual and on a social dimension. The ancient writers and thinkers saw the origins of differentiation, and thereby of the impossibility of achieving coherence and order, in the external reality. Views of thinkers of the 19th and 20th centuries show not only a demand for diversity to be taken into consideration, but also reveal their picture of culture as something highly heterogeneous that cannot be reduced to just a single, preferred vision. Multitude of models and values creates the potential for dialogue, which is irregular and spontaneous.

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Resettlement Multiculturality

Author(s): Marcin Słowiński / Language(s): English Issue: 1/2016

The aim of the study is to present the concept of resettlement multiculturality. The multiculturality of displaced persons, the kind characterizing resettlement in Western Poland, was not brought about spontaneously and is governed by entirely different principles. At this point one should contemplate the methods that assisted in the management of a city that is multicultural in character due to residents having been resettled, a city whose identity has not fully formed. Such a measure could also bring empirical confirmation uprooting occurred in the fourth generation. Presenting the concept of resettlement multiculturality the author is making use of – among other things – memory studies, Pierre Bourdieu’s theory of capital and his concepts of habitus, field and game, and the research of Geert Hofstede.

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Gotowość do zmian życiowych – propozycja warsztatu metodologicznego

Author(s): Marta Czechowska-Bieluga / Language(s): Polish Issue: 1/2017

Change is „such an evident feature of social reality that any social-scientific theory, whatever its conceptual starting point, must sooner or later address it.” (Haferkamp, Smelser, 1992, from: Sztompka, 2005, p. 13). It should be noted, that studies of readiness for changes, cooping and connection between changes and human behaviour might prove useful in the process of theory construction. What is more, currently, these aspects are one of the basic factors for quality of life researchers. The change is treated as a variable, which involves many components like individual factors (strengths and weaknesses), adaptation- related stress, causes of critical situations or future orientation. Until now, researches have mainly focused on analysing isolated tests to measure all components of life changes. The article shows a different treatment of life changes, which includes intrapersonal and interpersonal aspects. The intrapersonal aspect is related to answer to questions about reactions for changes and individual future orientation. The interpersonal aspect is connected to the question about objective quality of life. The article is an attempt to review current methods and questionnaires examining life changes in social and humanities sciences.

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Roboty społeczne i praca socjalna

Author(s): Riccardo Campa / Language(s): Polish Issue: 2/2016

The goal of this article is to seek a path of cooperation between engineers and sociologists in view of the construction of increasingly sophisticated social robots. First, I show how humanoid and animaloid companion robots are used in the field of applied sociology and social work. Secondly, I explore several problems relating to social robotics, and in particular those of effectiveness and safety of human-robot interaction. Finally, I emphasize that two key concepts in this research area are scenario and persona. Trained sociologists and psychologists may give a substantive contribution to the development of social robotics by helping engineers in the creation of scenarios and personas.

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Information Literacy and Social Networking Sites: Challenges and Stakes Regarding Teenagers’ Uses

Author(s): Karine Aillerie,Sarah McNicol / Language(s): English Issue: 02/2016

Research has shown that information seeking can act as a motivation to use SNS. In this paper, we identify patterns of information uses of SNS among teenagers specifically. There is evidence to suggest that teenagers use SNS for information purposes both informally outside of the school environment and also as part of their academic studies. We explore three important implications of this phenomemon in terms of students’ information literacy: firstly, the evaluation and validation of information obtained via SNS; secondly, the significance of these practices for collaboration and other 21st century skills; and finally, the porosity of formal and informal learning contexts. We conclude by reflecting on the ways in which current IL models and teaching practices need to adapt to accommodation teenagers’ uses of SNS.

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Öğretmenlerin İnternete Yönelik Tutumları ve Eğitsel İnternet Kullanım Öz –Yeterlik İnanç Düzeyleri

Author(s): Refik Balay,Ahmet Kaya,M. Nezir Çevik / Language(s): Turkish Issue: 23/2014

In this research, attitudes of teachers towards internet usage and their self – efficacy to educational internet usage has been investigated. The research was made on 290 teachers working in Siirt center. In the research, internet attitude and self–efficacy perception scale of educational internet usage has been used as data collection tool. In the conclusion of the research, independent sample t-test, one way analysis of variance, and Pearson Correlation were used. According to research findings, there is no significant difference among teachers’ attitudes towards internet in terms of gender and age variables. However, it has been found that there is a significant difference among teachers’ attitudes towards internet depending on the branch and daily internet usage. Lastly, self – efficacy perceptions of teachers related to educational internet usage are significantly differentiated depending on variables of gender, age, branch and daily internet usage time.

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Postawy i zachowania dzieci w wieku szkolnym względem żywności i żywienia – wyniki badań jakościowych

Author(s): Katarzyna Staniewska,Monika Radzymińska,Dominika Jakubowska / Language(s): Polish Issue: 2/2015

Article aim: in their study, the authors presented qualitative research findings concerning the cognitive, emotional and behavioural components of attitudes displayed by school-age children towards food and diet. Type of the used research methodology: in order to learn the way of children’s thinking, evaluation and reaction to the issues related to food and diet, the authors applied the qualitative methods with the use of focus groups. Main research findings: the authors stated that children were able to correctly identify the food products beneficial to their health as well as to correctly indicate the food whose consumption should be reduced; however, there were revealed difficulties in introduction of that knowledge to children’s daily behaviours. Practical implications: the need to introduce changes in school-age children’s behaviours through development of the proposal of measures, which will take into account the complexity of their attitudes and behaviours towards food and diet, as well as the needs, both emotional and nutritional. Social implications: understanding the way of perception and importance of the correct diet for the school-age children may help in development of the measures that will cause that food of high health qualities will be more accessible to children, perceived as more attractive, and its consumption will be treated as the standard in the peer group.

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Integracja źródeł wiedzy w analizie decyzyjnej (Synteza autorskiego systemu informatycznego DSS)

Author(s): Ryszard Budziński / Language(s): Polish Issue: 1/2015

The article includes a description of major methodological solutions (of the American, European and Polish schools) applied for construction of the IT decision support system (DSS) and the authors’ solutions in the field of these methods integration. In their study, the authors verify the view that construction of the IT decision support system, based on the use of the architecture of construction of tasks of the multi-criterial linear optimisation (WPL), well systemises stocks of data and facilitates a comprehensive use of those stocks by other IT-based methods and techniques of decision-making support.

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Rekreasyon, gündelik yaşam kalitesinde bir marka; “bana iyi geldi”

Author(s): Nefise Bulgu / Language(s): Turkish Issue: Special/2017

Rekreasyon, bireyin gündelik yaşamına anlam veren, yaratıcılığını ve yeteneklerini keşfedip geliştiren; aynı zamanda, toplumsal boyutta faydacılığının da göz ardı edilemeyeceği bir olgu olarak yaşam kalitesi ile yakından ilişkilidir. Kökeni Latince “recreation” yeniden doğuş, yeniden inşa/yapılanma sözcüğünden gelir. Çalışmada; farklı sosyal aktivite, fiziksel aktivite ve spora katılanlarla (5 kadın, 3 erkek) yapılan derinlemesine görüşmeler aracılığıyla, bu aktivitelere yüklenen anlamlar ile yaşam kalitelerine katkıları anlaşılmak istenmiştir. Günümüzde, bireyin bir zaman dilimine sahip olması, iki konuyu gündeme taşır; a. rekreasyon aktiviteleri sivil toplumda bir vatandaşlık hakkıdır; b. rekreasyon aktiviteleri bireyleri manipüle eden tüketime hizmet etmektedir.Çalışmada; rekreasyon aktiviteleri bireysel bir vatandaşlık hakkı olarak sunulurken, gündelik yaşamın manipülasyonu üzerinden tüketim kültürü aracılığı ile kurulan iktidara da dikkat çekilmiştir. Görüşmeler sonucunda, rekreasyon aktivitelerine katılan bireylerin, güvensizlik ve stresle başa çıkmasına; benzeşme ve sıradanlaşmaya direnmesine; sosyal ilişkiler ağına katılmasına, destek verdiği belirlenmiştir.

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Honour Crimes: Transdisciplinary Issue

Author(s): Josef Smolík / Language(s): English Issue: 2/2016

This article introduces so-called honor crimes (sometimes termed honor based violence), which tends to occur within Islamic communities located within ‘host’ countries in Europe. It is a very specific type of crime, which takes place in the family setting in Muslim families, and is in direct contradiction with the democratic values and legal systems of Western states. The aim of this paper is to introduce the issue and illustrate it in relation to selected cases. It offers both an evaluative and descriptive stance.

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DŻIHADYZM A TWORZENIE QUASI-PAŃSTW. FUNKCJONOWANIE „PAŃSTW DŻIHADYSTYCZNYCH” W PRZESTRZENI MIĘDZYNARODOWEJ – STUDIUM PORÓWNAWCZE

Author(s): Marta Sara Stempień / Language(s): Polish Issue: 1/2017

Although the Islamic State is now one of the main threats to international security, the jihadists’ attempts to create quasi-states, which can be called “jihad-states” are not a new phenomenon.Over the years, a number of Islamic emirates, Islamic states and caliphates have been created,including Islamic Emirate of Afghanistan, or Islamic Emirate of Somalia. The article aims to determine how the structure of “jihadi-states” are able to carry out the expansion, and what are the forecasts of their operational capabilities in the international environment. The article is based both on existing structures, and those that disintegrated, created by Al-Shabaab, Boko Haram, Taliban and Islamic State. Contemporary international environment creates the right conditions for the proliferation of, not only the jihadism ideology, as evidenced by numerous terrorist attacks, but also for the construction of a quasi-states. It seems that the structures formed by the jihadists are increasingly focused on the administration development in the occupied territories.However, there are a number of limitations that prevent the long-term functioning of “jihadi-states” because none of the previously created survived the test of time.

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Išgyvenamas negalios apimtas kūnas

Author(s): Jolita Viluckienė / Language(s): Lithuanian Issue: 39 (01)/2016

This article applies the body phenomenology perspective of M. Merleau-Ponty to explore how people with motor disability experience the lived world through their disabled bodies, and in what senses their relationship with the world – as well as with their body, which is also a part of the world – is coloured. Their personal narratives are based on qualitative in-depth interviews and suggest that disabilities acquired by people at later stages of their lives are experienced as certain disobediences of the body, i.e., the discrepancy between the intentions to move and the movement itself. The loss of tactile sensations in the separate parts of the body complicates the subject’s relationship with the world because, in the case of the non-sensitive areas of body, the contact with the world is indirect, i.e., created through some other part of the body as an intermediary. The individuals who possess a congenital disability or that have acquired it in childhood do not give any prominence to the disfunctionality of their body or to the limited capacity of movement and do not focus on the disability as a certain problem or a hindrance to their existence in the world; it is so because ever since their early age they are in constant contact with the world through the body affected by the disability. On the other hand, for them a physical disability is actualised in their interactions with other non-disabled corporeal subjects as well as in confrontations with the physical objects occurring in their living environments, which, due to their own disability, they are unavailable to dispose of.

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Volunteering as a form of help

Author(s): Małgorzata Wolska-Długosz / Language(s): English Issue: 28/2016

The Polish Volunteer Center defines ‘volunteering’ as “free, voluntary, and intentional actions aimed at helping others which go beyond friendly and family ties”. It is important not to count the help of family, friends, or acquaintances among voluntary activities, as they help each other even without being volunteers. “Volunteering is both a form of social participation and an educational experience. It is a factor of social integration and a very effective way to overcome prejudice. It has a universal nature and must remain available to everyone”. Today, volunteers are protected by law, and volunteering is finally treated as a “profession” or as “work” which brings benefits to both the beneficiary and the volunteer. Benefits for the person receiving the volunteer’s help include interacting with another person, experiencing a genuine and unselfish willingness to help, and developing a spiritual sphere related to the emotional side of a human being. Benefits for volunteers include gaining and exchanging experience, learning new skills, learning the types of assistance suitable to beneficiaries’ needs, developing team-work skills, and satisfaction from being able to influence the social life.

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Local Disorder and the Success of Firms in Residential Neighbourhoods.

Author(s): Gerald Mollenhorst,Veronique Schutjens / Language(s): English Issue: 1/2017

According to economic geography literature, the success of firms is aﬀected by the local context, in particular when firms are socio-spatially embedded. We expect this eﬀect to be stronger when firms face an increase in local disorder. We analysed data on 344 firms (active in retail, eating and drinking establishments, personal services and private education, business services, cultural activities, manufacturing and building) in 108 Dutch residential neighborhoods,and data on the changes in social and physical disorder of those neighborhoods, to examiner success determinants. We find that it is not the degree of disorder that matters to local firms turnover, but rather recent changes in local disorder. More in particular, we find that local firm turnover is negatively aﬀected by an increase in local disorder, but only when a firm depends on daily visits from predominantly local customers. Our results suggest that physical and social local interventions to create safe and clean public spaces will indirectly positively inﬂuence local firms and subsequently, the neighborhood economy. This spill-over eﬀect is promising for both residents, who benefit from local amenities and local ‘buzz’, and local entrepreneurs, whose firm success is stimulated.

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