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The high degree of the environment instability generates the need to apply not only a strategy, but also a range of management practices as well as tools to the day-to-day operations of cultural institutions. Strategy can therefore be seen as a modern way for continuous adaptation to the environment. Having and implementing a strategy, including marketing strategies, is important not only from perspective of the declining participation and attendance in cultural events in the Polish society, but also because of the need to meet the requirements of effective operation. Hence the emerging question: how to manage a cultural institution whose survival nowadays is more than ever dictated by an unclear future scenario? This paper will present the strategic concepts of the Polish philharmonics and orchestras, which are a response to the challenges of the environment with different attitudes and activities.Qualitative research in form of the individual in-depth interviews (IDI), which form the basis of the study, was conducted between May 2022 and May 2023. They were concerned with management tools currently used by managers and directors of public cultural institutions – in case of this study, these were philharmonics and orchestras. Transcripts of a total of 25 in-depth interviews were analysed, then categorised and compiled using qualitative research support software.The conclusions that emerged from the literature review and qualitative research indicate a strong diversification in the attitudes of philharmonic managers. The hybridisation of artistic activities means that, as never before, philharmonics are diversifying not only their identity, but also the range of activities as well as their effect. The environment plays an increasingly important role in this process.
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The article is concerned with professional marketing activities of cultural institutions and local governments. The article showcases the importance of local heritage and its influence on their distinctive and competitive character. The aim of the research is to attempt to complete the process of creating the cultural institution’s brand in the context of the city’s brand by the example of Poznań Heritage Centre. The background of the discussed issues is the presentation of the specificity of marketing activities in the culture industry and local government. The research conclusions show that the use of the brand model is an effective way to manage a cultural institution and provide effective support for the city’s image. The article was written using the method of analysing the literature and presenting a case study.
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The research objective of this article is to present the way in which the Jewish Theater in Warsaw has been building its image. To achieve this goal, the case study method was used. The article takes a closer look at the history of the theatre itself, its founder, the legendary actress Ida Kamińska, the troubles with the seat, but most importantly it presents the image transformations that the theatre has been implementing systematically during the time it has been managed by Gołda Tencer. The article was based on the analysis of collected data, Internet searches and author’s observations. The research shows that thanks to the gradual introduction of the rebranding process, the Jewish Theater has gained new audiences, strengthened its image and managed to build a strong brand in the theatre sector.
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Significant transformations are currently being observed in the field of culture, manifesting themselves through the search for and implementation of modern management strategies in this domain. With the incorporation of marketing practice and the perception of cultural institutions, events, and artists as brands, it becomes necessary to consider the specificity of culture, its mission as well as the needs of artists. The brand – in parallel with market relations and customer knowledge – represents a valuable resource that enables the attainment of substantial competitive advantage, in line with the resource-based theory.This article focuses on the phenomenon of event marketing as a tool for creating value for customers in the fashion sector and presents four levels of event marketing maturity. The study confirms that event marketing – when reaching an appropriate level of maturity – creates value for the customer. Additionally, the article presents key factors influencing the creation of value for customers through event marketing. The proposed model and conditions for effective implementation can be used as practical guidelines for designing and implementing fashion events aimed at maximising customer value.The conclusions drawn from this study are of significant importance for professionals in the fashion industry who seek to utilise event marketing as a tool for creating value for customers. Managing the brand in the context of fashion events as a culture-creating brand becomes a crucial element that enables the attainment of substantial competitive advantage in the fields of culture and fashion.
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The paper addresses the issue of the potential impact of a university’s presence in the rankings of climate friendly HEIs on its brand and activities, filling a research gap in this area. It starts with a discussion of the concepts of a brand, its personality and strength, presenting selected brand rankings as well as criteria for rankings of climate friendly universities, having outlined the specificity of a climate responsible HEI brand. Afterwards it presents answers to the research questions which were obtained using the desk research method obtained using the desk research method: how the Jagiellonian University is currently performing in the rankings of climate friendly universities and what aspirational reference points can be identified for it. The subjects of the study were three leading rankings published in 2023, which assessed HEIs in terms of their climate actions and the position of the Jagiellonian University in them – both globally and in relation to groups of universities from Poland, Central Europe, European Union and the UNA Europa network. As a result of benchmarking, groups of HEIs brands were mapped as they could constitute reference points for the activities of the Jagiellonian University and other Polish universities. The impact of climate friendly HEIs rankings on the brand and activities of a university is based not only on the need to meet participation criteria, but also on creating social pressure related to comparing brands, and on the need to ensure the coherence of the brand of a climate friendly university on the principle of positive feedback loop.
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The aim of this article is to characterize the process of personal brand management by the creators of four selected channels on the Polish BookTube. Interviews were conducted with both independent and collaborative booktubers, encompassing diverse subscriber counts and influencer types. The research period, from December 2021 to March 2022, focuses exclusively on the Polish Book-Tube community, providing a significant research context. In terms of subject matter, the analysis covers the genesis of personal brands, image management strategies, and the benefits of effective brand management. The use of partially structured free-form interviews with booktubers allowed for answering research questions that encompass the origins of their personal brands, their methods of managing their image, the benefits of effective brand management, personality traits that attract viewers, and who their target audience is and what relationships they have with their viewers. Conclusions regarding the actions taken in managing their image were also drawn from the analysis of materials posted by the creators on their YouTube channels. This article provides an in-depth analysis of the theoretically well-explored phenomenon of building and managing a personal brand, with a specific focus on the BookTube community, an underrepresented topic in academic discourse.
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The processes of the management system transformation in various spheres of socio-economic relations towards the growth of the role of publicity, information accessibility, and digitalization of management algorithms are among the current global trends. The study aims to provide a comprehensive analysis of the aspects of public administration mechanism implementation in the context of digital transformation. The research identifies the main issues of the management paradigm and options for its solution. The study was carried out based on general scientific methods of cognition. They include logical and structural analysis, comparison, theoretical modeling, abstraction, induction, and deduction, as well as statistical methods, specification, generalization, and formalization. The article explores the innovative aspects of public administration in the context of global digital transformation. The authors have considered the public administration digitalization process's main issues, challenges, and achievements. It has been determined that the effective use of digital transformation opportunities is an essential prerequisite for intensifying the effectiveness of economic processes. Moreover, the authors developed a universal model of effective digitalization of the public administration system. Furthermore, the practical significance of the research findings is seen in the possibility of their application during the development of relevant programs. The latter aims to improve the efficiency of the public administration system, increase the productivity of various spheres of socio-economic activity, and form a versatile, effective model of digital optimization of management processes in the context of sustainable development.
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The problems with mental health among children and adolescents continues to grow. This is indicated by the increasing number of suicide attempts among minors. The purpose of this study was to draw attention to the problem of mental health of students and to create proposals for systemic solutions to support their mental well-being. Based on an online survey conducted on 313 people aged 14–25, (of which 29% were students and 71% were high school students), it was shown that at least 20% of students negatively assess their mental health as well as their self-esteem. Less than 25% of students receive help from a school psychologist, regardless of their mental health status. Additionally, respondents consider the school environment to be very stressful for them. Therefore, it is suggested to introduce systemic solutions to support students’ mental health based on reliable information and access to qualified professionals.
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The aim of the article is to present the most important facts about teenagers’ addiction to mobile phones on the basis of chosen subject literature. The article also presents and describes the research data. The aim of the research was the attempt to describe the chosen aspects of the phenomenon that is the use of mobile phones by teenagers. The research was carried out from May 9 to May 13, 2022 on a group of 80 students. All of the students were from a secondary school. For the purposes of the research, the diagnostic survey method was used and the tool was an original questionnaire. In the light of the obtained results, today’s youth use mobile phones in an irresponsible way and they are unaware of threat arising from abusing the mobile phones. Following the results obtained from the research, introducing the media literacy in schools should be conceptualized.
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This report presents research findings on creating and managing the developmental strategy within a school organization with students characterised by high educational and career aspirations. The study aimed at assessing the alignment of this strategy with the quality of life paradigm for the stakeholders. In the initial project stage, a qualitative study (N = 22) comprised focus group interviews and workshop elements, while utilizing visual communication through arts (Social Issues in Art & Music) [cf. Yeo, 2014]. An online survey (CAWI) was also conducted with IB participants (N = 141). The survey addressed workshop-related issues and included the adapted Warwick-Edinburgh Mental Well-Being Scale (WEMWBS) questionnaire to evaluate the psychological well-being of students. The research examined psychosocial consequences resulting from the heightened expectations placed on the high school students (by parents, peers or teachers) and the influence of organizational culture (school) on student wellbeing. Most respondents exhibited symptoms of occupational burnout typically found among individuals in their forties [Lenton & Łużniak-Piecha 2016]. No strategic organizational actions that indirectly or directly monitored and positively impacted student well-being were identified. The report identifies vital premises of observed phenomena and offers managerial recommendations. The researchers implemented crisis intervention at the final stage of the project.
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The article attempts to make a historical review of leadership theories and, on this basis, to derive their approximate systematization. The article emphasizes the importance of the phenomenon of leadership as a major factor in the management of human resources and security in human societies. The exposition goes through the various leadership theories that have existed to date. The research methodology includes etymological analysis, historical analysis, content analysis, the methods of induction and deduction, reveals logical connections and dependencies between related and similar concepts and phenomena.
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This paper deals with the impact of the COVID-19 pandemic on the position of posted workers as well as the prospects of posting in the post-Covid period. The goal is to determine the state and specificity of the posting of workers in the case of Serbia, and to identify possible flows, bearing in mind global migration trends. In the preparation of this paper, the phenomenon of posting of workers and migration is placed in the national context. The data used are based on national statistics and a literature review. The European context is considered through the posting of workers from third countries. National legislation aligned with European regulations and practice in the field of posting of workers are identified. Empirical data were collected based on the views of social partners, results obtained through an online survey and in-depth interviews that were conducted from August to the end of October 2023, within the project “Posting of workers during the COVID-19 pandemic, current challenges and future perspectives”. four companies in the metal sector that have worker posting arrangements.
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This study examines the relationship between trust in colleagues, supervisors, and management, and the dimensions of organizational silence, such as defensive and deafening silence, across different sectors and regions. By analyzing data from previous studies in education, industry, and services in countries like Indonesia, South Korea, Turkey, and Afghanistan, the study provides insights into how trust affects organizational silence. Using secondary data analysis, statistical methods were employed to explore these relationships. The findings show significant disparities based on sector and geographic location. For example, a strong inverse relationship was found between trust in colleagues and defensive silence in Indonesia's education sector, while no significant impact was observed in South Korea's service sector. Trust in supervisors also had a notable effect on organizational silence, with variations depending on the sector. The study highlights the role of cultural and managerial differences and offers recommendations to enhance trust and reduce organizational silence.
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The present article aims to explore the potential and the challenges facing the development of this part of the tourism sector. Bulgaria's potential as a medical treatment destination has grown significantly in recent years, primarily due to the enhancement of medical care and the advancements made by numerous healthcare facilities in the country. Medical tourism is a rapidly expanding market segment. While some stakeholders, such as the government and hospitals, express interest in its growth, others remain cautious and lack clear action plans and communication channels. The sector's functioning is primarily hindered by the individual interests of its various stakeholders, including hospitals, clinics, health care and tourism associations, as well as representatives from Bulgarian businesses and trade authorities. According to the surveyed experts, the imposition of strict regulations and rules hinders the development of medical tourism in Bulgaria and negatively impacts the sector's ability to overcome its challenges. Medical tourism, the development of a national brand, and bilateral agreements in the field of health and tourism with target markets and countries are the elements of working for positive growth in the sector, taking its full and substantial advantage, and overcoming stagnation and negative tendencies.
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While the World strives to adapt to the changes called forward by the SARS-CoV-2 pandemic, leaders everywhere had to re-arrange their objectives, priorities, and style in order to create a new working environment reality capable to answer to post-pandemic requirements. The current paper analyses the impact of the crisis on leadership through a tridimensionality of aspects that have most soundly shifted in the last years: innovation, digitalization, and CSR dimensions. The qualitative study was performed through the in-depth interview technique on a sample of 14 executives of big enterprises from Romania. It has been concluded that the crisis has promoted an opportunity for leadership transformation by creating a new digital collaboration system with their teams with a continuing focus on innovation and sustainability, by also keeping in mind the wellbeing of future generations.
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Being one of the most important assets in governmental organizations and private companies, intelligence became a subject of interest for both researchers and practitioners in the last decades. In the literature, the concept of “intelligence” has got many meanings and interpretations, like psychological intelligence, emotional intelligence, spiritual intelligence, social intelligence, organizational intelligence, business intelligence, competitive intelligence, and national security intelligence. The core meaning of all these different specialized concepts remains the same: the capacity of processing data, information, and knowledge. Their differences come from the context in which these processes operates and the mission of the organizational structures which perform these specific processes. Business intelligence and competitive intelligence are characteristics of private companies, while national security intelligence is characteristic for the state-owned institutions. This paper aims to present a comparative analysis between business intelligence and national security intelligence based on a critical literature review and adopting a knowledge management perspective. The value of the present paper comes from the semantic tool used in our comparative analysis and the perspective of knowledge management adopted.
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The year 2020 forever altered the nature of labor, affecting every individual and organization on the planet. Remote work has provided some individuals with new employment prospects, more time with their families, and the choice of whether or not to commute. However, this has created new issues, as teams have grown more compartmentalized, and digital tiredness has become a serious threat. The purpose of this research is to offer an overview of the relationships between four main constructs, namely transformational leadership, employee engagement, wellbeing versus burnout via the employment of a bibliometric analysis using VOSviewer. In addition, the future goal – as derived from an in-depth study of the relevant literature - is to determine whether and to what extent the leadership style effects employee engagement, as well as their wellbeing versus burnout. The examination is designed to take place in the context of firms operating in hybrid work environments, mixing online and on-site work as well as contacts with coworkers and leadership. The primary premise is that the leadership style has a substantial impact on employee engagement and well-being, or burnout if they are not aligned with the present work issues.
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