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Even though its name contains the term “book”, a comparison between books and Facebook as different types of media reveal that Facebook should be regarded as the exact opposite of a book. Furthermore, an analysis of the deviations in each of the stages of the communicational algorithm of reading (perception, reception, understanding, realizing the meaning of the text, interpretation, self-transformation) reveals that the use of Facebook has less communicational value than the quality reading of books
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The article presents the results of a study of kinesthetic means in building a personal image of two presidential candidates in the Bulgarian presidential campaign 2021. The debate between Rumen Radev and Anastas Gerdzhikov, transmitted by BNT1 from 18.11.2021, is analyzed in it. The methodology includes a descriptive and comparative method –kinesthetic cues are examined by quantitative and qualitative indicators. The goal is to establish how kinesthetic cues to build a personal political image of different candidates in the presidential campaign, during the debates. The tasks are to present a theoretical framework and to build a methodology for analyzing kinesthetic cues. The hypothesis is that kinesthetic cues contribute to building a personal image in political communication. An inexperienced candidate in debates often uses kinemes, while an experienced opponent combines more kinemes from different parts of the body.
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Today Social media is an important part of the evolution of political communication in the United States. Twitter‘s platform for direct communication between politicians and citizens provides a unique opportunity to present their ideas, thoughts, arguments, and suggestions. Twitter‘s decision to suspend political advertising at the end of 2019 and the subsequent ban on Donald Trump‘s profile in early 2021 have provoked polarizing reactions inside and outside the country. Analyzing Twitter‘s motives, the president‘s response, and the leg framework of the First Amendment to the U.S. Constitution, this study examines the implications of the ban on modern American democracy and the resulting negatives.
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The line: “Good artists copy; great artists steal”, was attributed to Pablo Picasso and appropriated by Steve Jobs in a way in 1995. It is the basis of many of the aesthetic and artistic endeavors that engage modern technology. The long and complicated way of the new level of this art was inspired by the future as a human dimension or a framed mind: a blind point of view. Video art and experimental film are only the harbingers of the coming with fanfare reality at the same time when humanity and machines shall be under a common denominator in all aspects of our well-known life. Perhaps, it would be the virtual recipe for our information technology existence or the long-awaited immortality. Let us embrace each other! The new media art is at risk: of ignorance, true non-understanding of its history about the inherited features of protoforms, semantic markers, and sensitive and multi-visual concepts embedded in their creative code. This deficit requires knowledge of the “alphabet” of the conventional to “break it down”, and, in turn, understand, respect, control, or improve it. The warm breath behind us… The Fifth Information Revolution is more than palpable under the rule of digital natives. Only if we could appreciate the chronotype power, then we could rule free will. It is just a matter of waves, digital frequencies, and certain DNA art affiliations.
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The present study aims to analyze the regional identity through the national airwaves. To achieve this, several research tasks are set: to study the television broadcast of the show “Bulgaria in 60 minutes” daily; to set basic indicators – the author used television, topic, and result, which are used to form the television policies for the realization of the regional identity on national air; to compare four weeks of the transmission according to the set indicators, concluding for the period. The present study includes an analysis of the regional television policies implemented in the thematic areas of the program “Bulgaria in 60 Minutes” on BNT 1. Television regional policies of BNT historically present the regional programs of the Bulgarian National Television, presenting the main changes over the years. The analysis traces the used genres and the thematic distribution of the journalistic materials by regions in the only TV show in which news and stories from the country are presented.
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This article aims to describe the methods by which businesses can deal with crises. Undoubtedly, one of them is related to the construction of effective crisis management, which will work in the direction of managing the crisis event at all stages of its development. Every crisis manager aims to build a clear idea of the extent to which the activity may be affected by the crisis event and set the main goal to isolate it, minimizing its negative effect on the overall organizational process. The central thesis is that every business must be prepared to overcome crises, as practice shows that, unfortunately, their emergence is inevitable at some stage. Apart from the fact that the management activity should be focused on constantly building new strategies for development and growth, the management should not forget how vulnerable the business organization is to external threats and incidents that can quickly disrupt everything achieved. Even a crisis external to the organization itself is a crisis and requires immediate intervention. If the company adheres to specific rules, it would have a much higher chance of survival than an organization that allowed the crisis to find it completely unprepared. Crisis management is a complex set of managerial skills for expert decision-making and a high level of communication on the part of the crisis team. Identifying the specific problems, the preparation of an effective plan for dealing with them, and the precision of its implementation are crucial for the successful overcoming of the adverse effects caused by the external crisis event. The article is divided into three main parts – theoretical, analytical, and practical. The theoretical part gives general definitions of the term “crisis” and the phases through which it passes. It will be considered in more detail to characterize the stage of occurrence of each crisis event. The individual steps that need to be taken by crisis management to deal with it effectively will also be presented. This methodology can greatly facilitate business organizations in implementing various anti-crisis actions. The analytical part will present conclusions from a representative study of the World Bank on how businesses adapt to the new crisis reality related to the widespread COVID-19 virus. The practical part will present examples of successful strategies for building new business models. Finally, the main guidelines for a more effective crisis management process will be briefly summarized.
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The palpable politicization of the media image of the prosecution and in particular of the chief prosecutors at the dawn of the new millennium, with gradual and rising rates in recent years, has deepened the crisis on the sensitive issue of judicial independence. It also highlights the actual division of the three official powers and provokes speculation and speculation about the existence of hidden puppet masters in the political and prosecutorial guilds. One of the hypotheses that emerge is that the format of the state prosecution as a single and centralized structure in which all prosecutors are subordinate to the chief largely shapes the perception that the institution can acquire the image of its head. Another hypothesis is that the unalterable election of a prosecutor general, nominated by political circles as the only candidate without other candidates and voted unanimously or by a significant majority, contributes to a clear politicization of the magistracy.
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The article examines the role of journalists, cartoonists, humorists, and satirists as contemporary parrhesiastes or truth-tellers. Referring to Michel Foucault‘s collected lectures on parrhesia or truth-telling as a bridge between ancient philosophical thought and contemporary postmodern philosophy of mind. Since parrhesia is central to the Cynic philosophical school, it is possible to find analogies of its application and its natural development in contemporary satirical media, such as the French satirical newspaper Charlie Hebdo, which has become an explosive conflict point. The terrorist attack proved to be a catalyst for rethinking the role of caricature, burlesque, and irony as forms of free speech and brought forward the need for a renegotiation and public discussion on the boundaries where tolerance and freedom of expression meet to define and update the understanding of the very essence of a democratic society, of whether there is acceptable and unacceptable humor in this society, where is the dividing line between offense and criticism? I will try to address questions such as: what is the importance of satire and caricature for society, and to recall the characteristics discussed by ancient Greek philosophers that can help us recognize truth-tellers nowadays in the age of information society and digital media.
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What are the trends in Latin American literary journalism? What are her themes and characters? What can we learn from them? In parallel with the culture of “likes” and the digital flow, flooding us daily with important and unimportant information, messages, allegations, plagiarism, and falsifications, with outbursts of ego, manipulation, rumors, and outright lies, there is a truly rich production of texts from the genre of non-fiction, which are worth exploring, getting to know closely, and separated from the swamp of universal oblivion. Because words are the real heritage of every age.
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The purpose of this study is to analyze the consequences of the global pandemic on sports event coverage by TV journalists. The author explores the intersection between straight/hard news and sports news and seeks answers to the question of how direct communication in sports programs is transformed and how online platforms integrate into the sports editorials.
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Despite global communication campaigns for vaccination, people are still hesitant about whether they should get vaccinated. Social media plays a key role in the dissemination of health information to a large number of users, thereby using different content and tactics to influence the target audience. The current article aims to analyze and compare the social media strategies of the health authorities in Bulgaria and the United Kingdom. Factors such as the type of post, length, source, language, and clarity were observed to get a detailed picture of the differences between the two countries. The results show that the way the health authorities present the information on Facebook reflects to a big extent the Covid-19 situation in each country, as well as how informed the society is about this global phenomenon.
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The role of digital technologies in the effectiveness of charitable causes is extremely important. Campaigns for children are one of the most widespread on social networks and media. However, they have their ethical specifics, which must be taken into account in their reflection. Regardless of the urgency and importance of the charitable cause, human dignity and integrity must be preserved.
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The majority of brands’ marketing budgets are spent on digital marketing, and its share has been steadily increasing in recent years. Programmatic advertising accounts for an increasingly larger chunk of the digital marketing budget, but the process of purchasing and serving programmatic ads is extremely complex and involves several intermediaries between advertisers and publishers as well as a lot of tracking and sharing of user data. As a result, advertisers’ budgets are inefficiently used, publishers’ margins are shrinking, users’ online experience has deteriorated, and privacy concerns are growing. An alternative, blockchain-based digital advertising model, exists which aims to tackle these challenges using a privacy-focused browser and a cryptocurrency token for payments. This article examines the inner workings of this alternative and outlines its advantages and potential shortfalls.
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The article examines the relationship between the Internet and the emergence and development of crises. The digital era we live in brings with it several challenges that organizations face. Social networks and social media, as part of the online space, are both afield for communication campaigns by governments, institutions, NGOs, corporations, etc., and an extremely hostile environment for them, in terms of falling into crises. The study reflects three cases, the life cycle that gives rise to the “network” and leads to crises.
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This article supports the statement that the revolutionary changes in public communications after social media occupied a large part of the lives of humanity. As a result of current research and years of experience on a global scale in the industry, it can be argued that social media cannot be controlled and this contributes to both positive and negative outcomes. Social media is where the real leaders of speech and communication emerge nowadays, and communication experts have become something between publishers, reporters, and editors. New types of messaging – tweets and posts – have somewhat replaced traditional press releases, and ethics, morality, and transparency have become must-have elements of the modern PR industry. The research results also show that social networks are the driving force in the industry, everything is going digital, and traditional media is about to disappear from our lives.
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The current article showcases a segment of a wide-ranging analysis of a series of questionnaires on the topic of media literacy among high school students. This analysis is part of a wider experiment that aims to study the ability of high school students to read and comprehend media texts. The segment contains an analysis of their answers to four questions –two from the first and two from the last questionnaires, which study their initial knowledge and opinions, as well as their insights acquired through the work with media texts on the same topic.
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The image of the Bulgarian politician can be viewed as contradictory in the last three decades. The same people from the political scene in Bulgaria are subject to both enormous support and sharp criticism. To study the attitudes of the Bulgarian society, an empirical study was conducted, in which 325 people participated. The objects of the research are psycho-social predispositions of the qualities that a politician must possess to enjoy a positive image among Bulgarian voters. The results show a clear clash between traditional values and modern views. However, progressive responses still prevail. For most of the respondents, characteristics such as gender, ethnicity, marital status, religion, sexual orientation, and other external characteristics are not relevant. The study found that the most important quality a politician must possess is honesty.
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In this paper, the phenomenon of grapheme multiplication in SMS messages in the Bosnian language was analyzed, with a particular focus on the pragmatic dimension of the repeated graphemes. For research purposes, the first 5,000 SMS messages in the Sarajevo corpus of SMS messages in the Bosnian language (Bulić et al. 2023) were analyzed. The observed examples with repeated graphemes can be classified into the following types: (1) examples with unintentional errors, (2) abbreviations with repetition of the same grapheme, (3) repetition of the grapheme c with the dental click value with the meaning of reproach, (4) gemination, and (5) lengthening. Some abbreviations with repetition of letters such as pozz (< pozdrav, pozdraviti) ‘greeting, greet’ or sigg (< siguran) ‘sure’ are characteristic of technology-mediated communication, primarily SMS, and can be considered textisms, a manner of SMS communication. Gemination often appears in foreign words and words of oriental origin, where it is used in accordance with the orthographic norm of the Bosnian language, but examples of a kind of exaggeration in the use of gemination in Islamic discourse have also been recorded. Lengthening is most often realized in interjections (heeeej), vocative forms (dušooo, sekooo) and speech acts of congratulations, greetings and their equivalents (sretan rodjendaaan, sretnooo, ljubiiiimm...). Although only vowels, fricatives and vibrant r can naturally be lengthened, some other consonants are also repeated in SMS messages, for example ć (> c) (sekicccc) or k (pusekkk). Such consonants cannot be lengthened in speech, so their repetition in SMS messages highlights an important feature of these messages: they are not meant to be read aloud. We consider the repetition of consonants that cannot be pronounced extended to be distinct examples of textisms. The examples with lengthening exhibit the most variety with regard to the intentions of the sender of the message and the feelings they wish to convey, reflecting the desired effects of the message.
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This study traces the delicate connections of artistic techniques and authorial approaches originating from the avant-garde art movements of the first half of the 20th century (Dadaism and Surrealism, in particular) in contemporary book publishing. The emphasis falls on the work of prominent European illustrators from the beginning of the 21st century, working in the field of children’s illustrated books and picture books. Particular attention is paid to the collage technique used in the construction of images and the interrelationships between the illustrations and the other elements in the book. Selected published illustrations by Sara Fanelli (b. 1969), Michaela Kukovičová (b. 1968), Pawel Pawlak(b. 1962), and Lyuba Haleva (b. 1974) are examined in detail, looking for the formalistic and semiotic connections between their illustrations and the avant-garde movements, as well as the relevance it bears to young audiences.
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