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Ovaj broj Medijskih studija pripremali smo tijekom završnih priprema hrvatskih institucija, ali i građana, za punopravno članstvo Republike Hrvatske u Europskoj uniji. Tako važan korak u životu i povijesti jedne države, ali i stvaranje novih odnosa s jednom takvom nadnacionalnom zajednicom, ujedno je i poziv za mnogobrojna znanstvena istraživanja. Naime, kao što piše Simon Anholt (2009: 112), proces pristupanja asocijacijama poput Europske unije jest poput sante leda – vrh sante jesu praktični, opipljivi zahtjevi za članstvo, a ispod površine nalaze se nevidljivi, kulturni, povijesni, društveni i emocionalni čimbenici koji oblikuju javno mnijenje, ali i privatno mišljenje donositelja odluka. Iako toga možda nismo ni svjesni, donositelji odluka sasvim sigurno razvijaju strategiju razvoja brenda kad razmatraju članstvo neke države. Europska unija primjerice snažan je i vrlo poštovan složeni brend – a zasad je ujedno i izrazito dosljedna i homogena – pa je ključno pitanje za sve, bilo ono izgovoreno ili prešućeno, kao kad je riječ o velikoj korporaciji koja razmišlja o kupnji manje tvrtke, u kojoj će mjeri novi brend poboljšati postojeći (ili odstupati od njega) (Anholt, 2009: 112).
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This special issue has resulted from the work of the Task Force on “Media Literacy” of the COST Action, “Transforming Audiences, Transforming Societies,” IS0906, http://www.cost.eu. COST is an intergovernmental framework for European Cooperation in Science and Technology, enabling the coordination of nationally funded research at the European level. The Action “Transforming Audiences, Transforming Societies” (2010-2014) coordinates research efforts into the key transformations of European audiences and identifies their complex interrelationships within the social, cultural and political dimension of European societies. A range of interconnected but distinct topics concerning audiences is being developed by four Working Groups: (1) New media genres, media literacy and trust in the media; (2) Audience interactivity and participation; (3) The role of media and ICT use for evolving social relationships; and (4) Audience transformations and social integration. As part of Working Group 1, the task force on “Media Literacy” examines conceptual, methodological and policy issues concerning audiences within the changing media and communication environment.
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We live in time when communication takes place in a digital environment and when journalism is going digital itself. The values that underpin accountable journalism and public relations, along with the average citizen’s need for reliable and abundant information, provide bearings for anyone trying to make sense of the current changes across the media landscape. In this issue of Media Studies, we decided to focus on content producers – journalists and public relation officers, stressing the question of regulation and the professionalization of these two occupations, and their public perception as well. While the digital age is rewriting the role of journalism and public relations, it is not expected that the industry will search for and find a business model to support quality journalism. Quality education remains the most important link in the information chain.
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Contributing to the creation of a scientific journal is one of the highest privileges – and it is a privilege that becomes an ever bigger challenge as it grows and develops. Among the most rewarding challenges is the process itself. It begins with seeking out new authors from Croatia and abroad to participate, and developing an international network of peer reviewers to identify papers that will incite readers to discuss new topics, to define and shape ideas and concepts, and to examine the latest research approaches. The goal of Media Studies is to not only reflect upon, but also to encourage the development of media and communication sciences. We aim to become a platform for new research approaches, to reassess traditional concepts in the deliberation and analysis of media and communication, and most importantly, to encourage a healthy academic criticism of both.
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U trenutku velikih kompromisa i malih kompromiščića, svesnih i nesvesnih deformacija, bolnih iskrivljenja i nervnih slomova, kada futuristička knjiga koja ukrašava knjižarske izloge, košta 180 mp., a nakon slušanja futurističke pesme se ide u Filharmoniju, jer se svaki vlastiti čin i naum posmatraju profiltrirani kroz prizmu dela drugih ljudi, kao da se odražava u krivom ogledalu – tj. reči same poprimaju neku pjeroovsku grimasu i izraz bola. U želji da konačno izađemo iz začaranog kruga neaktivnosti i fraza, na trgove i ulice svih poljskih gradova upućujemo prvi futuristički svežanj materijala.
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Razmišljajući poslednjih nekoliko dana o časopisu Polja – potaknut pozivom da svojim tekstom učestvujem u obeležavanju lepog jubileja – primetio sam da mi se misli polako, donekle čudljivo, ali uporno udaljavaju od zadate teme i da se sve više nadnose nad jednu knjigu, tačnije nad jedno mesto iz te knjige.
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Miniony rok, od poprzedniego XIV Walnego Zgromadzenia, przejdzie do historii Federacji jako w pewnym sensie przełomowy. Oto kryzys, o którym mówiliśmy rok temu w kategoriach przyszłego zagrożenia, przyszedł szybciej niż się spodziewaliśmy.
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