Stage Arts Social MediaMarketing - An Essential Measure to Ensure the Domain’s Future Evolution

Author(s): Daniela Andreea Caraba / Language(s): English Publication Year: 0

Stage arts marketing and artistic marketing are new and under development concepts. They appeared as a result of the need for development and modern approach in order for the artistic products to survive on a competitive and dynamic XXI century market. This paper aims at presenting and discussing one of the most practical measures that can be applied in order to ensure the domain’s future evolution: the social media marketing approach in order to create and attract new artistic market segments. The article includes a market research comparing stage arts attenders that were targeted in an online social media campaign with the attenders that came from offline different sources. The paper concludes with extracting a separate profile on the two categories, the differences and similarities between them and, most importantly, observations and opportunities to be considered in future researches.

Understanding the Usage Characteristics of Twitter in the UK Universities: A Social Network Analysis (SNA) Approach

Author(s): Bakan Ufuk,Ugur Bakan,Turgay Han / Language(s): English Publication Year: 0

The rate of use of social media platforms such as Facebook, Twitter, and LinkedIn has increased drastically over the last decade. Twitter is the eighth most popular website in the world, with an average of nearly eleven million hits a day. Twitter may be used for synchronous and asynchronous online conversations, asking and answering questions, and sharing opinions, ideas, and resources. Twitter also offers a platform for quick communication that could play a role as a catalyst for the learning process. This paper presents an investigation into the use of the Twitter social media platform by selected top universities in UK. Twitter data from that account in the 1-year period was captured. First was coded, the total number of tweets, like ranking, usable (non-spam) tweets, the number of retweeted, hashtags and tweets on the official Twitter accounts of selected universities. In this study, NodeXL program was visualized and analyzed by drawing the data from Twitter. As such data sets of no more than 2,500 tweets were gathered for each search topic. After 60 years of experience with computer-based text analysis approaches can be used to define rule-based classification, theme extraction, ontology/taxonomy modeling, topic categorization and document summarization. Statistics (degree and weighted degree, centrality statistics, network diameter, graph density, average path length) were then calculated for each node and for the network using the statistical module of NodeXL. The data were visualized using Fruchterman-Reingold and Harel-Koren Fast Multiscale algorithms as shown in the figures below. The implications of this finding are discussed

Proposal of a Social Responsibility Indicator Model Based on Systems Dynamics

Author(s): Liliana Ruiz Acosta,David Andrés Camargo Mayorga,Mauricio Becerra Fernández / Language(s): English Publication Year: 0

This document presents the advances in the construction of an indicator model based on the economic, social and environmental dimensions, which serve to measure the performance of manufacturing companies in terms of Social Responsibility (SR). To model the proposed indicator, the methodology of system dynamics using the iThink® software is used. The main reference for this construction is the work carried out by Pavláková Dočekalová and Kocmanová (2016) that proposes the Complex Performance Indicator (CPI). The sectors that make up the model are two: physical flow, which includes production, workers, innovation, marketing and machines; and information flow, which is represented in Key Performance Indicators (KPI) and in the CPI sector that calculates the consolidated indicator of the three groups (environmental, social and economic). The work contributes to the measurement of the performance of companies that engage in SR actions and shows the relationships and causalities between the sectors and indicators mentioned above.

Electronic Arts: Strategic Differentiation in the Global Video Gaming Industry

Author(s): Thomas Teeter,Ryan Lunsford / Language(s): English Publication Year: 0

Electronic Arts Incorporated (EA) is a leading global developer of video game software with FY2018 revenues in excess of $5B. And although the organization has demonstrated innovative leadership in the industry for many years and has an established portfolio of “hit” game titles, industry trends have created an increasingly competitive environment. Digital game distribution, for example, has dramatically reduced the cost of product delivery, but has also negated a previous barrier to entry for new competitors. In a $36B industry that has been completely reshaped by digital content and distribution, EA seeks to better engage and retain players via digital capabilities. This case study analyzes EA’s differentiated competitive strategy founded on three pillars: Player-First, Commitment to Digital, and One EA. Each of these strategic focuses has a direct connection to trends in the transforming video game industry, as the company seeks to expand its player base across platforms, geographies, and business models. Together, these highlight the path for the company to operate more efficiently, create more engaging products and services, and develop increased customer loyalty towards EA games.

Новые возможности применения графического калькулятора Casio FX-CG20 в вузовском курсе эконометрики на примере исследования рынка жилья

Author(s): Igor Vostroknutov,Alexander Lukankin,Anastasia Zayceva / Language(s): Russian Publication Year: 0

The article is devoted to assessing the didactic possibilities of using modern CASIO graphing calculators in a university course in econometrics. It is shown how it is possible to conduct a graphical analysis of economic processes in the housing market using real data from Rosstat open sources. It is shown how to identify a trend and a trend start point, how to forecast a trend development using the computing capabilities and the mathematical apparatus of the correlation and regression analysis of the CASIO fx-CG20 graphical calculator. Particular attention is paid of the analysis of the data obtained.

Дигитализацията в строителството и необходимостта от иновативни модели за управление на данните

Author(s): Snezhana Salova / Language(s): Bulgarian Publication Year: 0

The digital transformation is changing the modern economy fundamentally. Although at a slower pace, the use of sophisticated software applications based on new IT technologies is also entering the construction industry. The transformation process, in turn, increases the scope and volume of the data which is collected and stored. Regarding that this report takes a look at the changes that have taken place as a result of digitalisation in construction industry and the need to implement new models for data storage and management. The study is part of Project BG05M2OP001-1.002-0002-C02 „Digitalization of Economy in a Big Data Environment“.

ИНТЕРНЕТ НА НЕЩАТА: ЗАКОНОВИ ПРЕДИЗВИКАТЕЛСТВА В МЕЖДУНАРОДЕН МАЩАБ

Author(s): Malinka Ivanova / Language(s): Bulgarian Publication Year: 0

The paper presents a review and analysis concerning the contemporary state of the Internet of things in the context of the global legal challenges that stay in front of the main participants in the processes of manufacturing, delivering and utilization of content and services. The key recommendations regarding the enhancement of existing legislation are summarized. It is outlined the emerged necessity of new laws development, regulating the society relations in the Internet of things ecosystem.

Information and Communication Technologies and Education

Author(s): Liliana Peter / Language(s): English Publication Year: 0

The main goal of this article is the way of implementing the new technologies of informing and communicating in education. The advantages of using the new technologies in education are multiple: the reduction of time consumption, the possibility of adapting personal education programs, the possibility of fast accommodation with the changes and the new knowledge from various fields, extended interdisciplinary education opportunities. The didactic means have evolved and diversified over time from printed course support to learning programs with direct transmission or video recording on TV, to interactive multimedia information in real time with the help of the internet. In the educational field, the necessity for information and communication is realized through the registered progress that creates new opportunities and advantages in the training process. The informational and communicational technology impact over education is remarkable and it seems that this development will lead to positive effects, but will also lead additional issues. The process of replacing the real life with components, the aspects brought by the media can be called virtualization. In education, this phenomenon is manifesting when computers are used to substitute the learning experiences that were previously made in contact with the teacher or to give the chance to learn what in the past wouldn’t have been available to anyone. The specificity of the management of these structures emerges from the particularities brought by the new realities: moving the focus of the broadcasting institution from the savoir determination to the educator’s autonomy to conquer and build, through new technologies of communicating and informing. After some analysts, the introduction of new informational technologies in education has in subsidiary hidden ideologies, designed to position the social actors to the actual world. “The valorization of NTIC in the educational field dreams less of modernizing the school, than producing of a new conception of an institution where the finalities would not consist in the social emancipation of subjects, but in their incorporation in the technical, economical and capitalist complex.” (Thellen, 2002). Through the codification and standardization systems, through the promotion policies and the advertising strategies, through the fair competition, through the subsequent legal frameworks, the NTIC promoters are creating bridges for access to benefits, which, far from being accessible to anyone, are creating and deepening inequalities. Because of that, one of the preconditions of virtualization of training is to reduce gaps in creating the premises of equal access to such instruments.

O kreatywnym wykorzystaniu narzędzi internetowych w badaniu tekstów

Author(s): Justyna Jedlikowska / Language(s): Polish Publication Year: 0

Social Media and Youth Empowerment: An Empirical Inquiry

Author(s): Nkem Fab-Ukozor,Ifeoma C Ojiakor / Language(s): English Publication Year: 0

The flight of global unemployment is frightening especially with more jobs being rendered redundant due to the advent of Information Communication Technology notably the internet. Despite this ugly trend, stakeholders are optimistic that the internet if effectively applied would create more job opportunities. Anchored on Uses and Gratification theory of communication, the study is an inquiry into specific areas of social media economic empowerment among users. In the method section, mixed method design which involved descriptive survey and factorial design was employed using descriptive analysis and ANOVA statistical tools. The sample population was 143 social media users in Anambra State whose ages ranged from 23-37 years. The participants were sampled from a pool of social media users using purposive and convenient technique. The result revealed that youths’ awareness on the empowerment potential of social media is high, while indicating that majority (65.7%) of the youths are attracted by social media by its leisure appeal and they use it for chatting, connecting friends and leisure compared to 34.3% of youths who use it for learning, empowerment and opportunities. Furthermore, significant differences were observed between males and females on social media user appeal. It is recommended that youths be mentored on the empowerment potentials of social media by the successful leaders in the industry.

The Future of Artificial Intelligence in International Healthcare: An Index

Author(s): Julia M. Puaschunder / Language(s): English Publication Year: 0

The currently ongoing COVID-19 crisis has challenged healthcare around the world. The call for global solutions in international healthcare pandemic crisis and risk management has reached unprecedented momentum. Digitalization, Artificial Intelligence (AI) and big data-derived inferences are supporting human decision making as essential healthcare enhancements as never before in the history of medicine. In today’s healthcare sector and medical profession, AI, algorithms, robotics and big data are used for monitoring of large-scale medical trends by detecting and measuring individual risks based on big data-driven estimations. This article provides a snapshot of the current state-of-the-art of AI, algorithms, big data-derived inferences and robotics in healthcare but also medical responses to COVID-19 in the international arena. International differences in the approaches to combat global pandemics become apparent serving as interesting case study on how to avert global pandemics successfully with AI in the future. Empirically, the article answers what countries have favourable conditions to provide AI solutions for global healthcare and pandemic crises monitoring and alleviation when compared over the entire world? First, an index based on internet connectivity – as a proxy for digitalization and AI advancement– as well as Gross Domestic Product (GDP) – as indicator for economic productivity – is calculated to outline global pandemic healthcare solution innovation hubs with economic impetus around the world. The parts of the world that feature internet connectivity and high GDP are likely to lead on AI-driven big data monitoring insights for pandemic prevention. When comparing countries worldwide, AI advancement is found to be positively correlated with anti-corruption. AI thus springs from non-corrupt territories of the world. Second, a novel anti-corruption artificial healthcare index is therefore presented that highlights those countries in the world that have vital AI growth in a non-corrupt environment. These non-corrupt AI centres hold comparative advantages to lead on global artificial healthcare solutions against COVID-19 and serve as pandemic crisis and risk management innovators of the future. Anti-corruption is also positively related with better general healthcare. Therefore, finally, a third index that combines internet connectivity, anti-corruption as well as healthcare access and quality is presented. The countries that score high on AI, anti-corruption and healthcare excellence are presented as ultimate world-leading, innovative global pandemic alleviation centres. The advantages but also potential shortfalls and ethical cliffs in the novel use of monitoring Apps, big data inferences and telemedicine to prevent pandemics are discussed.

Права издавача у дигиталном окружењу

Author(s): Svjetlana Ivanović / Language(s): Serbian Publication Year: 0

The idea of copyright protection arose from the practical need to protect the first publishers of printed editions of copyrighted works from unfair competition. On the basis of the protection of publishers' interests, author's right was created, and publishers protected their interests primarily through contractual provisions. However, the wheel of history has once again brought publishers to the forefront, this time recognizing their protection in the form of related rights, i.e. rights related to copyright. The paper analyzes the forms of related rights protection enjoyed by publishers. These are several special forms of protection that exist in domestic and comparative law, and are subsumed under the rights of publishers. Special attention is paid to the position of publishers in the digital environment, i.e. on the Internet, especially taking into account the provisions of the recently adopted Directive on Copyright and Related Rights in the Digital Single Market, which provides a special form of related right for publishers of press publications.

ДИГИТАЛНА ТРАНСФОРМАЦИЯ НА ГРАДОВЕ И ДИГИТАЛНА ТРАНСФОРМАЦИЯ НА ГРАЖДАНИ

Author(s): Desislava Botseva / Language(s): Bulgarian Publication Year: 0

A specific element of modern regional analysis, especially in the circumstances of a dynamically urbanizing living environment, is the technological innovations and their recognition as an integral of urban development. Technologies do not work in the abstract, but following the specifics of the participants who initiate, promote, integrate, use, or drive them. Cities provide the physical living environment to an ever-growing number of citizens around the world. Along with the de-ruralization of the world, its digitalization is accelerating. Digital communications are shrinking the globe, through streams of terabytes of information. The understanding of the concept of "digital city" is becoming increasingly important. Digitalized cities, analogies to their physical regional urban formations, are nothing but information infrastructure, except when enlivened by human presence. This document focuses on the society in digital cities. It establishes the idea of a "citizen" who, through his existence and activity, overcomes the modern challenges of globalized societies and is an engine of development and growth of all kinds.

TO APP OR NOT TO APP: USING MOBILE APPLICATIONS IN THE MARKETING OF SMALL CITIES AND REMOTE TOURISM DESTINATIONS

Author(s): Irena Erbakanova / Language(s): English Publication Year: 0

There are thousands of tourist destinations around the world and the most important quality of each one to all stakeholders is whether it is successful or not, whether it accumulates more economic benefits then economic costs. It is a fact that successful destinations are the ones that are not only marketed in a modern, innovative and creative way, but also managed in the same manner. Therefore this work aims at critical analysis of the use, benefits and costs of mobile applications in the marketing and management of small cities and remote destinations. The research is based on secondary data collected through purposive sampling giving an insight on the various types of applications used in tourism, together with their advantages and disadvantages, as well as examples of best practices around the world. The data is then matched to the needs and capabilities of small cities and remote destinations. Thus, the results enable the provision of gaps in terms of digital skills for the sector and recommendations for innovation in the marketing and management of small cities and remote areas as tourism destinations.

ОПРЕДЕЛЯНЕ НА СТЕПЕНТА НА ДОСТИГНАТО НИВО НА ДИГИТАЛИЗАЦИЯ

Author(s): Pavel S. Petrov / Language(s): Bulgarian Publication Year: 0

This paper presents the various ways by which determination of the degree of digitalization level could be possible. Three main approaches are covered - Open Data Maturity Model of the Open Data Institute, Digital Maturity Model of the Deloitte and Open Digital Maturity Model of the Open ROADS. The similarities and differences between these models are numerous. Each model could be applied in different situations for the determination of the scope and the level of digitalization in order to find possibilities for potential improvement.

ПРЕДИЗВИКАТЕЛСТВА ПРЕД УПРАВЛЕНИЕ НА ДАННИТЕ В УСЛОВИЯТА НА ДИГИТАЛНА ТРАНСФОРМАЦИЯ НА БИЗНЕСА

Author(s): Snezhana Sulova / Language(s): Bulgarian Publication Year: 0

In recent years, digital technologies have been implemented even more into busi ness and society. In the conditions of this innovative and digital work environment firms often face difficulties connected to managing their data. The main reason for that is that there is a tendency to constantly increase the volume of the stored data and to use more data from a variety of new sources. The process of digitization creates prerequisites for changing the current strategies for collecting and storing data so that afterwards they can easily be used as a source of useful knowledge. Understanding the changes that have happened and the correct use of the data is the base of quality business analyses and ensures productivity and efficiency across all economic sectors. In this regard, the main goal of the report is to highlight the changes in the data management models and to point out the guidelines for dealing with data in the condi tions of digital transformation of the economy. The study is part of Project BG05M2OP001-1.002-0002-C02 "Digitalization of Economy in a Big Data Environment".

ПРОЦЕСЪТ НА РАБОТА С ГОЛЕМИ ДАННИ В УСЛОВИЯТА НА ДИГИТАЛИЗАЦИЯ (ПРОИЗХОД, ОСОБЕНОСТИ И ВЪЗМОЖНОСТИ)

Author(s): Liliya Mileva / Language(s): Bulgarian Publication Year: 0

In recent years, even months, the concept of big data has become widespread in many fields of economics. Data is growing faster than ever. By 2020, new information is being generated in excess of one million megabytes. A huge amount of data is collected every second for multiple objects. This also requires a more in-depth look at the concepts of working with large data sets, as well as tracking the stages of working with them, presented through separate stages and features.

ИНФОРМАЦИОННИ СИСТЕМИ ЗА ГРАЖДАНСКОТО КОРАБОПЛАВАНЕ В РЕПУБЛИКА БЪЛГАРИЯ

Author(s): Milen Todorov / Language(s): Bulgarian Publication Year: 0

Nature of the systems and the need for their development. A long-standing and ongoing problem in the shipping industry is the communica tion of pre-shore information required to exchange during vessels calls. This exchange, involving documentation, operational, navigation and other data, is carried out using technology that is commonly distinguished in different ports, has evolved over the years (and centuries), but is always associated with the depletion of quantities of the most valuable marine resource business - time. While it is clear that the time spent in this process will never be zero, the financial and other indirect results of its savings have always been positive and the search for optimization of these processes accompanies the entire foreseeable history of shipping. Nowadays, when the volumes and nomenclature of the goods carried, as well as the ships and auxiliaries themselves, are gaining enormous proportions, it is especially important to seek maximum acceleration of the information exchange processes. It is customs, immigration, technical (safety and environmental protection), logistical (con cerning port activities and connections with other modes of transport) and any other, and its volume on visit to each individual ship has also grown to almost monstrous size. Much of this information is the basis for permitting and green light for merchant han dling of ships in ports and its rapid flow is in the interest of both carriers and ports and is leading to an improvement in the economic efficiency of the industry as a whole. The searches in this area can be broadly divided into organizational and technolog ical, the first being related to the unification of information communication processes worldwide due to the very nature of the maritime industry, while striving to absorb and apply the latest scientific and technological advances in this process. Within the EU, these searches materialize in legislative measures and technical regu lations leading to the development and implementation of organizational and technical measures to unify and technologically facilitate these processes, notably in the implementa-651 tion of the work of ports and interested electronic services for the civil navigation infor mation systems.In the Republic of Bulgaria, the task of developing and providing such an information environment lies with the State Enterprise "Port Infrastructure". The systems implemented and currently operating, the development prospects and their economic impact are discussed below.

РЕГУЛАЦИЯ НА СИНГУЛЯРНОСТТА

Author(s): Goran Prodanov / Language(s): Bulgarian Publication Year: 0

The rapid pace of technological progress that has marked the last two decades removed the term "Artificial Intelligence" from the field of science fiction and placed it at the heart of scientific research. The market is already seeing the first manifestations of AI and its applications are numerous, such as the optimization and management of various types of production processes, medicine and diagnostics of diseases, online marketing, autonomous vehicles and many more. The effects of its applications are reflected in every sphere of public life - economic, social, cultural, political, etc. The enormous resources at the high-tech giants‟ disposal, as well as their enormous market appetite and the exceptional competitive edge provided by this new technology, catalyze the process of further developing and refining it. However, a number of researchers in the field have long warned of the potential risks involved. Some even consider these risks to be existential!Should this new technology be institutionally regulated, or should it be ruled by "the invisible hand of the market"? A PEST analysis has been conducted in order to outline the macroeconomic picture in this field and hint us whether we should control the development and use of AI that is thought to someday surpass human intelligence?!The rapid pace of technological progress that has marked the last two decades removed the term "Artificial Intelligence" from the field of science fiction and placed it at the heart of scientific research. The market is already seeing the first manifestations of AI and its applications are numerous, such as the optimization and management of various types of production processes, medicine and diagnostics of diseases, online marketing, autonomous vehicles and many more. The effects of its applications are reflected in every sphere of public life - economic, social, cultural, political, etc. The enormous resources at the high-tech giants‟ disposal, as well as their enormous market appetite and the exceptional competitive edge provided by this new technology, catalyze the process of further developing and refining it. However, a number of researchers in the field have long warned of the potential risks involved. Some even consider these risks to be existential! Should this new technology be institutionally regulated, or should it be ruled by "the invisible hand of the market"? A PEST analysis has been conducted in order to outline the macroeconomic picture in this field and hint us whether we should control the development and use of AI that is thought to someday surpass human intelligence?!

ПРОЦЕСИ ПО ИМПЛЕМЕНТИРАНЕ НА ERP СИСТЕМИ

Author(s): Yanko Georgiev / Language(s): Bulgarian Publication Year: 0

The ERP systems, which are software solutions designed to cover the entire business of an enterprise and all its departments and their processes, can be defined as highly complex systems. This makes the implementation of such a system an extremely complex process too, requiring knowledge of both the activity of the enterprise and all its functional departments on the one hand, and the features of the respective software solution with the capabilities and limitations on the other. The implementation of this type of software solutions, no matter who is their manufacturer and what enterprise they are implementing, requires that teams are knowledgeable in all aspects of the task and operate according to clearly defined rules and standards of operation.The ERP systems, which are software solutions designed to cover the entire business of an enterprise and all its departments and their processes, can be defined as highly complex systems. This makes the implementation of such a system an extremely complex process too, requiring knowledge of both the activity of the enterprise and all its functional departments on the one hand, and the features of the respective software solution with the capabilities and limitations on the other. The implementation of this type of software solutions, no matter who is their manufacturer and what enterprise they are implementing, requires that teams are knowledgeable in all aspects of the task and operate according to clearly defined rules and standards of operation.