MONITORING OF IT IN BULGARIA, JANUARY 2003
The main objective of the IT monitoring conducted by Vitosha Research is to observe periodically and in a systemic way the distribution and use of PCs and Internet by Bulgarians.
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The main objective of the IT monitoring conducted by Vitosha Research is to observe periodically and in a systemic way the distribution and use of PCs and Internet by Bulgarians.
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Autorka przedstawia korzyści, jakie może przynieść specjaliście do spraw public relations uwzględnienie w działaniach komunikacyjnych potencjału social media. W tym celu w pierwszej kolejności opisuje istotę mediów społecznościowych i ich cechy, by następnie omówić ich rodzaje oraz podstawowe instrumentarium, uwzględniając specyfikę m.in. Facebooka, LinkedIn, YouTube, Twittera, Instagrama, Wikipedii czy platformy blogowej Wordpress. Na tej podstawie autorka analizuje możliwe strategie działań z zakresu public relations realizowane za pomocą mediów społecznościowych oraz wyzwania dla public relations wiążące się z komunikowaniem w mediach nowych technologii.
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Autor naświetla zagadnienie, jaki wpływ na public relations mają cyfryzacja mediów i rozpowszechnienie komunikacji internetowej (w tym przez media społecznościowe).
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Rozdział zawiera porównanie marketingu klasycznego, public relations oraz marketingu relacji pod względem realizowanych celów i stosowanych narzędzi. Wskazuje na synergiczne powiązania marketingu relacji oraz public relations w szczególności z zakresie budowania emocjonalnego zaangażowania klientów z wykorzystaniem mediów społecznościowych. Zależności te zilustrowano szeregiem przykładów działań marketingowych mających na celu zarówno budowanie rozgłosu, jak i nawiązywanie dialogu z odbiorcami. Zdefiniowano korzyści płynące z zastosowania narzędzi komunikacji poprzez media społecznościowe w kontekście zarządzania relacjami z klientami (CRM) w postaci: możliwości prowadzenia dialogu z szerokimi grupami klientów, wzbogacania każdej relacji 1:1, możliwości prowadzenia indywidualnych relacji z klientami trudno „namierzalnymi”, a także integracji z procesem handlowym.
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The dynamic growth of renewable energy sources (RES) and accompanying digitalisation of the electrical grid creates new challenges for Poland’s and the EU’s security. The most important include securing supplies of raw materials for RES (photovoltaic panels, wind turbines) and ensuring cybersecurity for the energy grid. The importance of these issues will only grow with the ambitions of authoritarian regimes to control the supply of raw materials and cyberthreats posed by these regimes and non-state actors.
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Dynamiczny rozwój odnawialnych źródeł energii (OZE) i towarzysząca mu cyfryzacja sieci elektroenergetycznych stanowią nowe wyzwania dla bezpieczeństwa Polski i UE. Do najważniejszych należą zagwarantowanie dostaw surowców niezbędnych do produkcji instalacji służących wytwarzaniu energii (paneli fotowoltaicznych, turbin wiatrowych) oraz zapewnienie cyberbezpieczeństwa sieci przesyłowych energii elektrycznej. Kwestie te będą coraz istotniejsze ze względu na ambicje państw autorytarnych dążących do przejęcia kontroli nad zasobami ww. surowców czy działania cyberprzestępcze, podejmowane zarówno przez te kraje, jak i podmioty pozapaństwowe.
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This case study is about nearshoring from Scandinavia to Poland and challenges in managing the rapid growth. One of the pioneering companies in this field is described.
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Basic features of the digital age and their impact on human capital are presented. The paradigms of the contemporary business environment and the opposite perspectives on the future are summarized: fear – abundance. The analysis of the different opinions of the authors surveyed on digital literacy leads to the identifi cation of 5 key complementary perspectives. A model is presented by which organizations can evaluate their overall digital literacy status.
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Typically, dreams refl ect the achievement of a better and desirable state that can be considered as a form of development. One possible typology of different views of a desirable state is through the prism of values as criteria for choice and motivating factors of behavior. The present study aims to reveal the specifi cs of the value orientations of Bulgarian respondents with the help of Schwarz’s internationally approved structural model of the basic values .The research seeks to address the question of how individual values relate to perceiving the importance of personal development and resources as time and money that people are willing to devote to it. The study covers 417 respondents and its methodology is based on a survey that includes the Schwarz’s Portrait Values Questionnaire (PVQ).
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The author conducted an internal investigation in order to determine the level of maturity in regards to ILCM within the company. In parallel, an external investigation on selected companies’ best practices research was also initiated by the author in the area of ILCM. Various organizations in the power plant / energy industry and similar industries segments having product or business profi les similar to ALSTOM Thermal Power were researched and documented, including internet, own public information and selected company interviews. All of this work was complemented by an additional investigation of academia, scientifi c conferences and management literatures.
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We could profi le the employee of a company in many different ways. Nevertheless, when talking about gamifi ed system for employee motivation, there is a specifi c profi ling that could be done in terms of people being in a game like circumstances. In this research we propose some alternative approaches for such system, user’s profi ling and the results are interpreted as well as the advantages and disadvantages are discussed in relation to future system improvement.
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This article analyze basic characteristics, peculiarities and tendencies in the development of e-business. In the article are systematized stages and principles in the development of e-business. Based on the study of the dynamics of e-commerce in tourism, are presented specifi c recommendations for its management in tourism companies. It is argued that with the development of e-business and e-commerce, tourism companies could successfully develop a personalized e-business strategy, could select and manage customer relationship and analyze quickly business situations and forecast their development.
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„Csak abban a statisztikában hiszek, amit én hamisítottam” – így hangzik Winston Churchill egyik hires nyilatkozata. Sajnos Romániában nem ritka a közvélemény-kutatások közötti „háború”, ahol nem az a lényeg, hogy milyen eredményeket mutatnak az elemzések, hanem, hogy melyik intézménynek, pártnak, politikusnak nagyobb a támogatása, kit kell legitimálni. Az Országos I_úsági Hatóság rendszeresen végez vagy végeztet kutatásokat, hiszen meggyozodésünk, hogy pártszínezettol függetlenül minden kormány i úságpolitikájának az így szerzett eredményeken kell alapulnia. A romániai magyar atalok körében végzett kutatás az elso ilyen jellegu felmérés, amelyet román költségvetési nanszírozással készítettek. Az adatokat elemezve, összehasonlítva, számomra a legfontosabb következtetés, hogy mind a román, mind a magyar ataloknak pozitív a jövoképe. Nem önmagukban az egyes mutatók biztatóak, hanem a tendenciák. A zetéssel, munkahellyel, közérzettel, kivándorlással, oktatással, általános jóléttel kapcsolatos adatok az elmúlt években folyamatosan pozitív irányba mozdultak el. Ez a politikum számára mindenképpen reménykelto, de nem azt kell jelentenie, hogy elértünk egy folyamat végére. Tovább kell dolgozni a atalok számára biztosítandó lehetoségek bovítésén, és be kell vonni a atalok önszervezodéseit, hogy ezekbol a lehetoségekbol közösen eredményeket lehessen elérni.
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Purpose: Evaluation of value added tax (in Poland: goods and services tax) regulations in terms of their adaptation to changes resulting from the development of digitization of the economy, as well as to socio-economic processes. Design/methodology/approach: An analysis of legal acts, a review of tax rulings and proposed solutions concerning VAT taxation presented in the literature. The study addresses issues related to e-commerce and the provision of services at a distance. It also outlines the problem of taxation of the sharing economy. Findings: On the basis of the analysis it may be concluded that the regulations on indirect taxation of digital activity, although they are not without flaws, can be applicable to modern trade and provision of services. However, there are still issues which require developing new solutions (such as taxation of the sharing economy).
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The transformation of the former state-controlled Radio-television Zagreb into a broadcaster serving the public interest in Croatia, and its subsequent reform to comply with the European standards and principles is the main focus of this paper. Croatian-Radio Television (Hrvatska radiotelevizija, or HRT) - as the reformed broadcaster was named after the first multi-party elections in 1990 - underwent several developing stages. The analysis provided within the study reflects on the process of its evolution against the backdrop of specific political, social and economic factors, also taking into account challenges of a substantial and technological nature. In recent years, as Croatia moved towards full membership of the EU, the status and operation of the PSB, as well as its broadcasting regulatory mechanisms and media policies, were reviewed to bring them in line with the new EU regulations. Croatia’s case seems somewhat unique compared to other countries that were once part of the former Socialist Republic of Yugoslavia, but it also shares some similar contextual characteristics. First and foremost, the funding model is what sets apart the Croatia’s PSB from other Western Balkan post-socialist states. Considered one of the most successful models, HRTs license fee collection system has been continuously and systematically improved since the 1960s when it was first introduced. Albeit the level of editorial independence and financial sustainability has seen frequent oscillations at different points in time, HRT maintains its financial sustainability, and manages to drive its internal development. Like the other countries, Croatian PSB is under permanent political pressures, while its program has been commercialized, becoming less distinctive from content provided by commercial competitions. In order to assess the transformation of HRT into a public service, considering the challenges to its current operation and further development, the paper intends to answer the following questions. The first is related to the development of regulation and media policies in regard to PSB, including the various actors involved, the political setting, and internally or externally driven reforms. The second question targets the current regulation, status and role of the PSB in Croatia, with special attention to the PSB remit, funding model, formal and de-facto independence, market share, and the progress regarding technological innovations and digitalization. Finally, the paper deals with the challenges to the PSB operation in Croatia, taking into account ongoing debates on the global level, and country-specific discussions. This research draws upon the ongoing debates on the status and operation of PSB in a changing media environment. Technology developments, commercialization processes and the growing role of the market in defining media roles and audience tastes, information abundance, and audience fragmentation significantly define what we know today as ‘media ecology’. In such a context, the status and role, funding model and social role of PSB, and its relation with the audience, are contested. To evolve into a genuine public media, Croatian Radio-Television has to face these challenges both internally and externally. This study follows recent and ongoing debates on the future of PSM, and builds its analytical framework on concepts and ideas developed by contemporary PSM scholars such as Donders, Lowe, Moe and Van den Bulck, also taking into account theoretical accounts of media and PSB developments in the post-socialist area, including Jakubowicz, Sukosd, Splichal, and others. This research paper is divided in four main sections. The following section outlines the main theoretical concepts and the key debates in regard to the future of PSB. The third section reflects on the country background including political and economic factors, the development of the media system in Croatia and its PSB. The final section summarizes the main findings and discusses them in relation to the socio-political context and contemporary trends related to regulation, funding and the technological developments related to PSB in general. A discussion of the main trends and dilemmas on the European and regional level is presented within the final section.
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Russia and China are both superpowers. They are not allies, and they are not rivals, but they have overlapping aims, occasionally similar tactics – and wildly differing resources. In both countries, all policy, internal and external, stems from the overriding goal of regime stability. China regards the West as a threat to its economic development and political sovereignty. The Kremlin too sees the West, particularly the European Union (EU) and NATO, as illegitimate constraints on its decision-making, and as potential instigators of ‘colour revolutions’ that will exploit Russia’s ethnic, religious, political, and other fissures.
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The project “Young people in Montenegro – social ornament or social capital?” seeks to contribute to the empowerment of young people in Montenegro and to their active participation in the promotion of democratic values that also lie at the foundation of the European Union. More specifically, the objective of this project is to raise the awareness of the public and interested parties about the issues, problems and the prospects of young people in Montenegro, as well as to strengthen the capacities of young people for active participation in social and political processes. The importance of this project is reflected in the fact that it provides a comprehensive insight into one of the most marginalised social groups in the Montenegrin society – a group that is often talked about, but whose needs, opinions, views and potential have never been adequately recognised or assessed. Consequently, the young people lack the tools to confront the challenge of carving a place for themselves in the society and exerting influence on the current affairs.
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The innovation process is a complex activity of creating, developing, using and disseminating modern or modernized innovations (theories, methods, technologies, etc.). This is the process of transforming scientific knowledge into innovation, the process of constantly transforming an idea into a product, technology or service. The goal of the innovative processes is the development of the school as a pedagogical system and special social organization, the achievement of qualitatively new higher educational results and the increase of the competitiveness of educational institutions. This process is motivated, intentional, conscious, aiming to transfer the education system to a new qualitative state, in a way of development. This article addresses the issue of innovation in education, which is a superior, primary product of pedagogical creativity, validated by its originality and confirmed relevance at the social level, at the scale of the educational system and process. The article carries out an analytical review of the field of educational innovation. The situation of innovation in the education system is evaluated, how much it means reform of the system and how much innovation, but also how innovation can be stimulated in the education system. Innovation in education encourages teachers and learners to explore, research and apply all tools to discover something new. Innovation is an essential component for many economic, social and technical fields, and education is no exception to this.
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Since the beginning of the Russian attack on Ukraine, many global technology companies have taken action against Russia. Restricting the functioning of Russia-based accounts by some social media platforms or impeding the export of technology to Russia by other companies (in addition to sanctions imposed by states) represent a new level of involvement of private actors in international conflicts. Increasing pressure from Western states may contribute to further steps weakening Russian disinformation on social media and Russia’s economic potential due to limited access to high technology.
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Nuclear weapons are an existential threat to humanity, as are the increasingly intense manifestation of climate change. The Reflection describes more broadly the main risk factors of this threat, including artificial intelligence (AI). In this context, it highlights the impasse which the US-Russian arms control process and strategic dialogue have reached as a result of their strained relations and the ongoing war in Ukraine. It also analyses the expected developments in the nuclear weapon field, taking into account the US Pentagon’s warning about the possible growth of China’s nuclear arsenal. In particular, it concludes by noting the main dilemmas for further development in this area: either the initiation of arms control and risk reduction negotiations by the major nuclear powers or the growing spiral of a costly and security-risk-laden nuclear arms race. The possibility of an ethical and moral commitment by the five permanent members of the UN Security Council, the so-called P5 (the US, Russia, China, France and the UK), to “responsible nuclear behaviour“, which is promoted by the US administration, appears as a temporary solution to this security crisis.
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