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Sustainability, sustainable development and corporate social responsibility
The aim of current chapter is to present the genesis of 2 related phenomena: the sustainability and sustainable development concept, as well as the range of definitions in order to suggest a definition that can be applied in the whole e-book. The other objective is to present the Corporate Social Responsibility concept which, nowadays, is recognised as the process through which business contributes to sustainable development implementation. It was highlighted, however, that in the current situation, sustainable development may be achieved by new types of businesses built on the principles of saving resources (by recycling or reuse). For traditional businesses, based on non-renewable resources, CSR leading to sustainable development is a real challenge as it requires re-shaping business models.
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