![Медиите като инструмент за постигане на стратегическа публичност в корпоративната PR практика](/api/image/getbookcoverimage?id=document_cover-page-image_411059.jpg)
Медиите като инструмент за постигане на стратегическа публичност в корпоративната PR практика
This report analyzes media as a central tool for transmission of the majority of messages of the PR industry. The terms „media relations” and „public relations” are defined and the relationship between them is analyzed. The complex and symbiotic relationship between media and the PR industry is studies. Attention is paid to the role of media as a tool for achieving strategic publicity in corporate PR practice.
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