Izveštavanje o Evropskoj uniji u informativnim programima nacionalnih radio stanica u Srbiji

Author(s): Aleksandra R. Krstić / Language(s): Serbian Issue: 34/2015

The visibility of the European Union in the media has been largely researched in contemporary scholarship. The EU reporting is mostly analyzed in regard to national print media and TV stations across Europe. Relevant studies show that the reporting on the EU topics is mostly uniform, shallow and occasional. The media are more interested to report on the EU from the national rather than supranational perspectives. However, the representation of the EU topics in radio newscasts is rarely researched. The radio has been the second most important source of information for Europeans and the first medium that holds the highest level of citizens’ trust. In an attempt to contribute to the existing scholarship, this paper analyzes the extent to which national radio stations in Serbia report on the EU topics, as well as how they have been represented in the news. For that purpose, content analysis of the main newscasts of Radio Belgrade First Programme, Radio B92, Radio S and Radio Indeks was conducted during a three-month period in 2013. The main research findings show that only 5.44% of the newscasts are related to the EU topics. The thematic scope is rather limited to daily politics and representation of influential political actors in the country and in Brussels, without in-depth or analytical approach to the discussed issues.

Mediji u Republici Srpskoj - publike i sadržaji u kontekstu teorije koristi i zadovoljstva

Author(s): Borislav Vukojević / Language(s): Serbian Issue: 34/2015

The media landscape of the Republika Srpska/Bosnia and Herzegovina is diverse, there are more than 180 registered media outlets: 44 television stations, 140 radio stations, three public broadcasting services, 9 daily newspapers and more than 100 magazines. On the other hand, the development of the Internet and new media has caused changes in the audience – they are no longer forced to be passive consumers of information. This paper explores the relationship of the audiences in the Republika Srpska towards print media, radio, television and the Internet. The relationship to the content and use in the context of the uses and gratification theory, agenda setting theory and theory of “framing” is further explored. The aim is to provide information on the media usage, such as readership of print newspapers, television viewership and audience relationship to the central news programs, dominant content in the media and media interests. The research hypothesis is that television is the dominant source for fullfiling the needs of media audiences, regardless of the growth of Internet and new media. The results obtained through quantitative analysis of public opinion polls on the basis of relevant scientific sample show that the most frequently used media is television; citizens more often prefer to watch informative contents, but they are aware that the media that follow are not working in their interest.

Konstrukcija skale stavova prema nezavisnom novinarstvu

Author(s): Martina Klišanin,Joško Sindik / Language(s): Croatian Issue: 34/2015

Systematization of the attitudes toward independent journalism may allow researchers to explore this issue in a relatively systematic way, in a particular spatial and temporal context, correlating it with the factors that can help us to understand attitudes towards this issue more clearly, and possibly change them. The main objective of this research was to construct an attitude scale toward independent journalism. Furthermore, we tried to gain insight into the structure of these attitudes and to determine whether there were significant differences in attitudes with regard to gender, education and region of origin of the participants, as well as the connection between attitudes to the age of the participants. Also, we have found differences in the beliefs about certain types of media, compared to the same independent variables. The sample in the study was convenient, consisted of a total of 83 participants, of whom 35 men (42%) and 48 women (58%). The results showed that the Attitude scale toward independent journalism has been successfully designed, with two principal components that have demonstrated satisfactory reliability: Dependence on finances and the inability of independent journalism and Sensationalism and being controlled. The only statistically significant difference reflects the fact that higher educated participants more often believe that journalists are dependent on finances and that there is no possibility of independent journalism, while the most educated group of participants with at least agrees with such attitude. All groups of participants equally (do not) believe all types of media.

Učešće u virtuelnim zajednicama - onlajn i oflajn život

Author(s): Marija Milinković / Language(s): Serbian Issue: 34/2015

The purpose of the research is to establish the consequences of participation in virtual communities on the life in the physical world among electronically literate individuals. In the paper, possibilities and threats of one’s presence in online communities are presented, and observed from a sociological and psychological perspective of influence on the life in a group and individual changes. Data collection techniques conducted for the research include online questionnaire with scales of assessment aimed for measuring the intensity of attitudes and behavior on a selected sample of 100 respondents, 20 semi-structured in-depth interviews on a stratified random sample of primary and secondary school children, as well as systematic observation of image creation through the photos on virtual profiles on the sample of 238 members of Facebook. Internet made possible for everyone to become a public figure, and with that, the image that we send to others became a better version of us. The results of the research confirmed the hypothesis that life in virtual communities is equally realistic and sometimes stronger than events in the physical world. Hypotheses that are also confirmed relate to the feeling of frustration and competition on social networks, change of identity and behavior on the network. The hypothesis which claims that the youth spend more time in virtual communities, rather than in traditional ones is not confirmed in this study. The conclusion derived from comparisons of the author’s and existing research in the field of virtual communities points to the necessity of education and assistance from the education system, in order to prepare new generations not only for the technological understanding of virtual live, but also for recognition of its influence on offline life.

Predstavljanje osoba sa invaliditetom u književnosti, stripu i filmu

Author(s): Jelena Milošević / Language(s): Serbian Issue: 34/2015

Exposed to discrimination, segregation and ghettoization, due to ignorance, superstition and fear of unknown, persons with disabilities were treated as a burden and later as patients in compliance with the medical model of disability for centuries. In the second half of the 20th century, under the influence of political and social changes and united activists with disabilities, the social model of disability, based on human rights that belong to everybody, as well as the language of disability have begun to develop. Human awareness has been one of the greatest obstacles on the road of these changes. Therefore, raising awareness is a continuous process requiring persistence, education and motivation of primarily persons with disabilities but the entire public too, with the compulsory usage of all forms of media. In this paper the analysis of films, books and strip whose characters are persons with disabilities indicates how the perception of the media, as a reflection of the society’s attitudes towards disability, has changed in time, from viewing persons with disabilities through the medical model of disability, as passive objects of other person’s care, to observing disability from the human rights point of view and social model according to which disability is not a personal characteristic and individual problem, but a social phenomenon.

Psihologija medija

Author(s): Ivana Stojković / Language(s): Serbian Issue: 34/2015

More or Less Europe? The European Leaders’ Discourses on the Refugees Crisis

Author(s): Loredana Radu / Language(s): English Issue: 2/2016

The refugees’ crisis has set the public agenda on European topics throughout 2015. Considered by many as (another) existential test for the European project, this new type of crisis has triggered frustrations and extreme disappointment, leading to a further aggravation of the already existing intra-EU cleavages, such as those between the West and the East, the “net debtors” (now labeled as the net supporters of the refugees) and the “net creditors” (now intensely recognized as adversaries of migration). Noteworthy, Angela Merkel declared that the refugees’ crisis is “testing Europe’s mettle” (2015), whereas Jean-Claude Juncker posed that a “blame-game” is shattering the EU, with Member States accusing “each other of not doing enough or of doing the wrong thing” (2015). This paper argues that the European leaders have tacitly fueled – through their emotional and solidarity-centered discourse – the intra-EU cleavages between the Member-States, as well as public attachment to far-right xenophobic ideologies. By means of a combined narratives’ and frames’ analysis, this paper focuses on the discursive means employed by the European leaders in order to tackle the sensitive topic of the migration crisis. Firstly, some background information about the causes and developments of the migration crisis is presented. Secondly, frames and narratives are approached as two different yet complementary instances of discourse analysis. Lastly, two key discourses given by Angela Merkel and Jean- Claude Juncker are investigated with the purpose of identifying how frames and narratives combine to tell the story of European integration under the pressure of the refugees’ flows.

Komunikowanie w A&E. Studium przypadku

Author(s): Anna Latos / Language(s): Polish Issue: 2 (222)/2015

Creating an effective communication strategy within the health sector and outside – in its environment, requires overcoming barriers caused by the lack of communication links between its elements and stakeholders. For the case study the project devoted to minimizing incidents of violence and aggression on A&E departments in the UK was selected. These institutions resemble Polish Hospital Rescue Branches (SOR) because of their work and the specific problems they face. The implemented solution aims at facilitation of communication in the health facility and belongs to the latest developments of this kind. The evaluation process which took place at the end of 2013 confirmed the undoubted success of the project.

Inżynieria biomedyczna – partner medycyny w komunikowaniu o innowacjach medycznych

Author(s): Jarosław Bułka,Łukasz Folwarczny,Andrzej Izworski,Ireneusz Wochlik / Language(s): Polish Issue: 2 (222)/2015

Paper presents opportunities to take advantage of knowledge of higher technical personnel with Biomedical Engineering specialty as a partner of both doctors and medias representatives in the health communication. It was shown that such partnership is necessary when building patient’s trust for the innovations in medicine. It was also proven how underestimated factor in health communication is properly handled documentation and allowing patients to access it remotely. Conclusions was backed by specific examples of innovations in medicine and means to inform patients about them.

Public relations as promotional activity

Author(s): Almira Curri-Mehmeti / Language(s): English Issue: 2/2011

Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible

The Pragmatics of General Ibrahim Babangida’s Independence Day Broadcasts, 1985–1993

Author(s): Kazeem K. Olaniyan / Language(s): English Issue: 2/2015

This article examines the pragmatics of General Ibrahim Babangida’s Independence Day Broadcasts with particular attention to the speech acts that the speeches are used to perform. It is motivated by the paucity of work on Independence Day speeches most especially in Nigeria and the need to identify the categories of illocutionary acts performed with the broadcasts in order to enhance a better understanding of the broadcasts. Data were collected via the Nigerian national archives and newspaper publications. The data collected were analysed, using insights from the theory of speech acts. Considering the context in which the broadcasts were given and the communicative intention of the speaker, five categories of illocutionary acts namely; representatives, directives, commissives, expressive and declaratives were found to characterize the data. Among these, only the representative and commissive acts were found to be predominant. These could be described as institutional acts associated with Independence Day broadcasts as a genre of political discourse. The article concludes that reading Independence Day broadcasts from the speech acts lenses has potency of enhancing a better understanding of the broadcasts.

Interface between the Public and the Press

Author(s): Carmen Neamţu / Language(s): English Issue: 2/2015

This article presents the importance of spokesperson as an interface between the institution/ organization and the public, through the press. The article includes the attributes of the press bureau and its role in the economy of the organization it is incorporated in as well as the tactics that any spokesperson must master in order to have an efficient activity in his/her relation with the press and the public.

50 years of Galtung and Ruge: Reflections on their model of news values and its relevance for the study of journalism and communication today

Author(s): Stijn Joye,Ansgard Heinrich,Romy Wöhlert / Language(s): English Issue: 36/2016

Abstract: In 1965, Galtung and Ruge initiated a rich strand of academic research on the notion of news values and the practice of gatekeeping in a context of international news reporting. Since its publication, many scholars have criticized, revisited, and put their findings to the test, often leading to somehow conflicting conclusions. In general, some studies tend to confirm their findings while others have uttered methodological concerns or came up with new or additional sets of news factors, hence arguing for a further specification of the model. In recent years, scholars also pointed towards the increasing impact of digital media on journalistic practices of news selection. Likewise, new perspectives on global journalism were introduced into the debate. In this article, we bring together these different perspectives in order to inform a broad discussion on Galtung and Ruge’s legacy for the field of communication sciences in general and studies on journalism and international news selection in particular. We first assess how Galtung and Ruge’s hypotheses hold up in an era of unlimited data. Second, we reflect on the need to integrate changing societal and cultural contexts of news selection, production and reception to understand news values today. Third, with contemporary journalistic practices and research in mind, we suggest an agenda for the study of news values in an era of global journalism.

Agenda setting in the world of online news: New questions for new environment

Author(s): Danka Ninković Slavnić / Language(s): English Issue: 36/2016

This paper explores whether agenda setting theory is a fruitful approach to understand online news communication. To answer this question, the distinction between vertical and horizontal media is used and applied to online communication in order to establish their role in news circulation. Vertical media are defined as news media targeting the whole population, while horizontal media are those that enable horizontal flow of communication among different subjects, including citizens. The role these two types of media play in setting issue and attribute agenda is discussed. Additionally, their interconnection is considered in the context of constructing media agenda. Despite the fact that online communication flow is complex and goes in different directions, this paper marks horizontal media as a significant force in making community issue agenda and in interpreting attribute agenda set by vertical media. At the same time, vertical online news media are speculated to be still the major factor when it comes to public issue agenda, the agenda that is specific medium of connection for one society. This paper is trying to provide theoretical framework for thinking about agenda setting and to stimulate further empirical research that will shed additional light on the process.

The circuit of culture: A model for journalism history

Author(s): Thomas Schmidt / Language(s): English Issue: 36/2016

More than forty years ago, James W. Carey published his seminal essay “The Problem of Journalism History” and called for a “cultural history of journalism.” While his plea has posed intriguing questions, it has fallen short on providing specific answers to the challenges of contemporary journalism history. I propose that the circuit of culture model offers promising research strategies to flesh out Carey’s idea of journalism as a cultural practice. The circuit of culture model re-articulates Carey’s call in numerous ways. It circumvents the intangible concept of consciousness and instead focuses on the production, transformation and renegotiation of meaning in a social world structured (albeit not entirely) by regulative and institutional pressures. It puts more emphasis on acknowledging power and asymmetries in society. It accounts for economic pressures without privileging them. While holding on to the holistic notion of culture, the circuit of culture model identifies specific sites for research and thus allows for a more detailed view of the practice and reception of journalism. Ultimately, the circuit of culture approachcomplements Carey’s vision but re-articulates it in a more specific and nuanced way.

Alternative media and normative theory: A case of Ferguson, Missouri

Author(s): Mark Anthony Poepsel,Chad Painter / Language(s): English Issue: 36/2016

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri between August 9, 2014 and March 2015. Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the city and surrounding municipalities. Mobile media savvy protestors broadcast police actions from the front lines of dissent in nearly constant live streams day after day from August to November, altering the scope of counter narrative and providing distilled counterpropaganda. In this study, researchers provide a snapshot of the alternative/advocacy press as it rose to fill in gaps in coverage and to find untold stories in one of the most widely broadcast events of 2014.

Звезди в туризма: онлайн популярирането на туристическия бранд на България

Author(s): Tsvetanka Atanasova / Language(s): Bulgarian Issue: 1/2017

The paper presents the role of online popularization of the tourist brand by Bulgarian and world-famous celebrities (actors, singers, politicians) through PR and advertisement in electronic media, social networks, tourist blogs, web pages, etc. When the destination brand is approved, an emotional relationship between the brand of the destination and the future visitors and tourists is established. The country’s culture, music and national peculiarities can successfully be presented through different options for activation of the brand identity and when celebrities help it happen, the effect is even greater. The messages sent by “celebrities” help the advertised brand to be liked and remembered.

Разследваща журналистика - теоретически аспекти

Author(s): Kalina Lukova / Language(s): Bulgarian Issue: 2/2012

The theoretical problems of the investigative journalism are analyzed, related to its essence, terminology, typologies, with its place in the media space and the ethics of the journalistic investigation. The figure of the investigative journalist is researched.

Противоречивото единство между PR и журналистика

Author(s): Diana Popova / Language(s): Bulgarian Issue: 2/2012

The paper examines the conflictual unity between PR and Journalism. Summarized are the elements they have in common, the specificities that set them apart, and those aspects of the jobs of the PR practitioners and journalists which determine their interdependence. And while until very recently PR practitioners and journalists were set apart by mutual distrust, today more than ever before, their professional success depends on shared trust, respect and professional cooperation for achieving their goals.

Кръгла маса "Проблеми на публичните комуникации в Бургаския регион"

Author(s): Todor Georgiev / Language(s): Bulgarian Issue: 2/2011