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The text discusses the basic tenets of media linguistics: a transdisciplinary sub-discipline, combining culturally oriented linguistics with media studies, whose aim is to analyse all media-motivated linguistic phenomena. The main theoretical foundations of media linguistics (apart from media studies and contemporary culture) are cognitive linguistics (such approach involves treating media as essential epistemological formations of reality) and critical discourse analysis.
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Anthropology suggests a particular type of reading and, therefore, it is always an anthropology of something. If it is to be an anthropology of classical and digital-wave audio-vision media, certain conditions must be fulfilled. The first step is choosing the module. In relation to this module communication will be understood and its field will be organised. Conversion is based on repetition and differentiation of cultural contents by means of accessible powers. When the point of reference is man, the recurrent elements are corporeality, tools and contents. Variables are regulated by conventions of particular cultures. The second step is defining the field of studies. In the Euro-Atlantic context it is an endotic field. Practicing communication with the use of numerous media makes the field familiar and transparent. Currently the field is comprised of: audiovisual images, 3D objects and their mutations, multi-sensual media events. The third step towards the anthropology of media is defining conditions for media forms to function in the role of reality. The precondition is space and its relations with the user. Recognising a visual form as space is fundamental for the establishment of the real. The anthropos module involves both reality and its classes: real, imaginary, fictions, abstractions, virtuality. Subsequent steps in media studies, when man is a point of reference, require taking account of the apparatus (media and cognitive). Such a reflection leads through cultures of context and cultures of a sociological group.
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Contemporary culture is saturated with images. The expansion of the visual and the growing importance of visual representations in all spheres of human activity are mirrored in humanistic reflection, giving rise to Visual Culture Studies whose nature is interdisciplinary, built, nonetheless, upon a wide anthropological base.As pointed out by, for instance, Hans Belting in the study of image anthropology allows for determining both the subject and method of research: images communicate a certain reality, and, at the same time, they provide a particular interpretation of the reality. Anthropology requires a hermeneutic approach whose important elements are both subjectivity and externality, the very act of seeing and the way it is understood. A hermeneutic interpretation of film works allows the recipients to understand themselves and their situation in the world within the context of image that carries meaning encapsulated by references. The hermeneutic approach in the studies on perception and understanding of cinematographic works enables creative analysis and significant interpretation of works of film art on an equal footing with genre cinema and digital cinema. In fact, image, which is significant for the interpreter, is at the root of all film productions, regardless of whether it is an analog or electronic image, being a reproduction of reality or a virtual one.
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It is difficult to juxtapose the actor with the performer. Their encounter in their most extreme versions may result in interesting conclusions. In the era of global performance, which is how contemporary media is described by Jon McKenzie, the cinema itself, entangled in technology as no other discipline of art, needs refreshing in terms of self-reflection on its artistic and technological aspects. Considering technical potential of modern cinema, it has reached the stage when a basic question should be asked – where is the limit of the so-called realistic acting? The query about the status of the performer – the actor in the film – remains an open question until the revolution of complete digitalisation of the film picture takes place. But is it going to be the same cinema we all know?
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Almost from the beginning of Fritz Langs’ oeuvre ("Der müde Tod", 1921) till his last film ("Die 1000 Augen des Dr. Mabuse", 1960) media constitute the major theme of his film output. The media are present in diegesis of Lang’s films either as technological inventions (videophone, intercom, pneumatic post, teletypewriter, radio, television, film, microphones, cameras) or are shown metaphorically (e.g., a chamber of candles as a control room of Death in "Der müde Tod" or intersubjective hallucination of concert hall audience as an allegorical representation of cinema in "Dr. Mabuse, der Spieler"). In narratives of these works media and means of communication also enable managing control over subordinates ("Spione", "Das Testament des Dr. Mabuse"), hotel guests ("Die 1000 Augen des Dr. Mabuse"), society ("Spione", "M") or mankind in general ("Der müde Tod"). Thus, it is not surprising that in Lang’s films the theme of media evokes a gloomy Orwell-like vision of pan-invigilation and total control. Its particular expressions are panopticons: places from which a ruler/controller/manager can observe and eavesdrop the part of world subjected to his/her power. As regards cinema, the medium is presented ambiguously: it is illusion and hallucination deceiving its spectators with unreal phantoms ("Dr. Mabuse, der Spieler", "Die Nibelungen"); it can fulfil the function of reviving dreams which are in reality censored by superego ("The Woman in the Window"). However, it also has the potential of revealing the truth about reality – which is demonstrated by using film as a proof of crime in first Lang’s American film – "Fury" (1936).
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This paper is an attempt to research the phenomenon of the biopic in film culture, to identify and organise narrative strategies and types of contemporary biographic films, as well as to describe and establish new trends of the genre evolution. The author of the essay proposes a number of theories and research strategies that allow for better understanding of this cultural and film phenomenon; furthermore, those theories and strategies facilitate the analysis of the contemporary viewpoint the authors have on the biographical film (a film adaptation of a biography) itself, as well as on the image of an authentic protagonist (a person). The paper begins with a brief introduction concerning the beginnings of the biographic film genre from the perspective of film history.
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The article argues that film noir, though its definition remains problematic, is a living and developing trend of the modern cinema. Although the classical film noir period is usually considered to be over, the so called neo-noir films are still being produced. Evidently, there is a connection between the two and they need to be related to one another and analysed comparatively. In her paper the author takes account of this fact by showing film noir as a part of the wider cultural trend having its roots mainly in the French existential thought. Providing that the term noir is not employed exclusively in relation to films, but also literature and arts, she claims that the films regarded as noir or neo-noir are the most significant symptoms in the history of noir idea, being one of the dominating intellectual categories since the beginning of the 20th century.
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Paranoid conspiracy thrillers, as a fully developed genre, emerged in the American cinema of the 1970s. Among the reasons for its development film critics enumerate both social and political situation in the US in the 1960s and 1970s, and the tendency towards paranoid conspiracy thinking prevalent among Americans. In her article, Elżbieta Durys analyses paranoid conspiracy thrillers of the 1970s as well as the context of their development. She focuses on: "The Parallax View" (1974), "All the President’s Men" (1976), "Network" (1976), "Capricorn One" (1978), and "The China Syndrome" (1979), i.e. movies with the motif of media. A critical perspective towards the role and place of mass media in American society is attenuated by the introduction of a journalist, who tries to reveal the truth. Thus one of the key myths of American culture is reestablished – the one of the lone figure capable of defying the whole world.
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The Polish Generation X characters came to existence in the period after 1989, when new media started to play a significant role in social reality and were also one of the most important indicators of Polish political and economic transformation. In the author's opinion, new media, such as video capture camera, exerted the most significant influence on the changing perception of reality among the young generation. In accordance with Marshall McLuhan’s popular statement: “the medium is the message”, we could say that video capture camera was not only a new medium but also a new way of reality perception. The consequence was a specific identity created by film characters. The main purpose of the article is to show the phenomenon of video capture camera in films of young Polish directors, such as Łukasz Barczyk, Mariusz Front, Iwona Siekierzyńska and Piotr Szczepański. The author reflects upon the way in which the characters – representatives of Polish generation X – use this medium and how it influences their identity.
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In her article Dagmara Rode describes feminist (new) media in Poland. She analyses several examples (such as websites, forums, newsletters, fan pages, blogs, virtual museums and on-line library projects) of different activities of both non-governmental organisations and informal groups in order to show how Polish feminist activists use (new) media to provide alternative sources of information, create and disseminate knowledge, offer space for debate and exchange of ideas, to mobilise people through media and write history of the Polish women's movement.
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Despite its relatively short history, crowdfunding has established itself as an alternative way of financing production of music, movies and computer games. The paper shows how crowdfunding can be analysed from the perspective of media studies. It is argued that crowdfunding can lead to building new types of relationships between creators and audiences. The paper suggests that concepts such as produsage, participatory culture and free labour may be particularly useful in the analyses of crowdfunding.
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Strategy called ‘crowdsourcing’ is based on the assumption, that people, who are usually reduced to passive recipients of culture, are able and willing to offer much more than that. The name literally means ‘receiving sources from the crowd’ and exists in many forms the most popular of which is crowdfunding: public request to a group of anonymous internauts for financial support for a given project. Nevertheless, the subject relates to many more aspects of creative work in such fields as film, music, commercials, photography or brand development. It takes the form of cloud labour, open innovation, distributed knowledge or crowd creativity in a wide sense, and rewards self-reliance, creativity and passion. Authors of such projects see sufficient effects of their work or receive financial support in faster and quicker way, and without needless bureaucracy or expenses, while ‘the crowd’ receives one more opportunity to express itself through a more or less charitable activity, sharing its passion or admiration for an artist via mass media channel. In the article the author reflects upon different forms in which crowdsourcing presents itself in various fields of audio-visual culture: music videos, documentaries or fictional films. He also studies its relations to concepts of collective intelligence, knowledge community or sharing culture.
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The subject of the article is the answer as a reaction to the question in Bulgarian media discourse between the recipient and sender. The models that are analyzed do not fall into standard expectations when the recipient fills gaps in the information of the questioner. Various situations are analyzed, but in particular via so-called "dialogic game" where interlocutors have relatively equal participation in verbal communication. The aim is to penetrate to some extent in the principles of verbal interpersonal interaction. To understand whether there are specific models that successfully avoid unwanted response from the addressee. Are there any "stereotypes" of speech behavior? And how they spread in the Bulgarian media context? Are there dominant models that serve as "universal formula"?
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This article considers the most commonly used mechanisms of language manipulation, that occur in the contemporary Bulgarian political speech.
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Pošto mediji konstruišu, a ne samo odražavaju stvarnost, priroda stvarnosti u mnogome se otkriva kroz medijske poruke. Analiza sadržaja čini mi se naročito korisnom za identifikovanje i utvrđivanje različitih odlika tih poruka, pogodnih za kasnije tumačenje. Što je još važnije, njeni nalazi potvrđuju da je medijska stvarnost proizvod ljudske aktivnosti i, kao takva, napravljena u skladu sa određenim pravilima. Analizom sadržaja postaju vidljivi obrasci, norme i postupci koje medijski autori koriste u složenom procesu proizvodnje stvarnosti. Mediji svakodnevno objavljuju tekstove i slike o događajima, sa kojima publika, uglavnom, nema neposredni kontakt, ali za koje je veoma zainteresovana. Kada se ti tekstovi čitaju analitički, prema unapred utvrđenim kategorijama, otkrivaju se njihove dimenzije koje se ponekad i veoma razlikuju od onih koje su nameravali da upišu autori. Veoma često se ukazuju i smišljene strategije isključivanja, izolacije i diskriminacije ljudski stvorene nejednakosti umesto “objektivnog” odraza “stvarnosti onakve kakva jeste”. Analiza sadržaja je važan postupak za prikupljanje ovih podataka, ali nije dovoljna i da ih objasni. Njihovo tumačenje, kao i razumevanje fenomena, mora da sledi iz šireg okvira medijskog istraživanja.
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Pošto mediji konstruišu, a ne samo odražavaju stvarnost, priroda stvarnosti u mnogome se otkriva kroz medijske poruke. Analiza sadržaja čini mi se naročito korisnom za identifikovanje i utvrđivanje različitih odlika tih poruka, pogodnih za kasnije tumačenje. Što je još važnije, njeni nalazi potvrđuju da je medijska stvarnost proizvod ljudske aktivnosti i, kao takva, napravljena u skladu sa određenim pravilima. Analizom sadržaja, postaju vidljivi obrasci, norme i postupci, koje medijski autori koriste u složenom procesu proizvodnje stvarnosti. Mediji svakodnevno objavljuju tekstove i slike o događajima, sa kojima publika, uglavnom, nema neposredni kontakt, ali za koje je veoma zainteresovana. Kada se ti tekstovi čitaju analitički, prema unapred utvrđenim kategorijama, otkrivaju se njihove dimenzije koje se ponekad i veoma razlikuju od onih koje su nameravali da upišu autori. Veoma često se ukazuju i smišljene strategije isključivanja, izolacije i diskriminacije ljudski stvorene nejednakosti umesto “objektivnog” odraza “stvarnosti onakve kakva jeste”. Analiza sadržaja je važan postupak za prikupljanje ovih podataka, ali nije dovoljna i da ih objasni. Njihovo tumačenje, kao i razumevanje fenomena, mora da sledi iz šireg okvira medijskog istraživanja.
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