Kompulsif Satın Alma
Compulsive buying is a type of buying that is based on impulse, excessive consumption and control disorder, and is mostly influenced by the psychological state of the person. Addressing the concept of compulsive buying and examining its literature is important in revealing the purchasing behaviors and profiles of compulsive consumers. In this study, compulsive buying is conceptually discussed and studies in the literature are examined. When the literature is examined, the definitions of compulsive buying are mostly shaped around the term “impulse”. However, definitions for compulsive buying have also been made using the concepts of excessive, inappropriate, abnormal, uncontrollable, psychiatric disorder, pathological buying, addiction and shopping crises. There are also studies investigating the relationship between compulsive buying and many psychological disorders such as addiction, hoarding, compulsive hoarding, obsessive compulsive disorder, depression, fear, and anxiety. It has been determined in the literature that compulsive buying is also investigated with variables such as social media, phenomenon, FOMO, nomophobia, internet addiction, materialism, hedonic consumption, conspicuous consumption, impulsive buying, family situations, financial elements, communication styles and demographic factors. In the literature, it is seen that factors such as negative emotions, family reasons, stress, anxiety, financial expansion, escape from pressure, lack of time, materialism lead to compulsive buying. It has been understood in the literature that factors such as eating disorders, alcoholism, drug addiction, debt, personal and family problems, regret and guilt are the effects of compulsive buying on consumers.
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