Zarys modelu dojrzałości zarządzania ryzykiem reputacji
Outline of reputation risk management maturity model

Summary/Abstract: The corporate reputation is valuable, but very sensitive asset on contemporary markets. One of the important top management tasks is protect of firm reputation through reputation risk management. Management should consist of identification and control all type of risks that may influence on firm reputation – counteracting threats and augmenting opportunities. Maturity model can help in risk management system implementation, because it shows a roadmap and increases succes likelihood. The article presents risk reputation maturity model proposal which may be useful for leaders in reputation management.

• Details
• Contents