Kreowanie reputacji przedsiębiorstwa w sieci – nowe możliwości komunikowania z interesariuszami
Online reputation management – new possibilities of stakeholders communication

Summary/Abstract: Companies and CEOs previously controlled their reputation in both business and consumer markets, aided by PR firms and crisis-management plans. The switch from traditional media and corporate monologues on websites to social media on the Internet makes every Internet user a journalist. People judge companies, brands and products. In this transparent world reputation management requires new skills and rules.

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