Wykorzystywanie inicjatyw społecznych w budowaniu atrybutów dobrej reputacji przedsiębiorstwa
Social initiatives in building key ingredients of star-quality corporate reputation

Summary/Abstract: Corporate reputation management is a fundamental aspect of business performance. There are five key ingredients for building star-quality reputation: visibility, distinctiveness, authenticity, transparency and consistency throughout the company. All those dimensions can be attained in providing CSR activities.

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