Bariery implementacji strategii marketingowych w usługach zdrowotnych w świetle badań
Barriers to the implementation of marketing strategies in healthcare services in the light of research

Summary/Abstract: Relation marketing is in initial phase of development and its further applications depend from market facilitation processes, which are undergoing in health care service sector. These actions are important not only for the health care service sector but also for management sciences. Marketing relation tool in health care sector is communication; and those who fulfil the marketing functions are members of medical personnel.

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