REKLAMA HANDLOWA NA ŁAMACH LWOWSKIEJ „GAZETY KOŚCIELNEJ” W OKRESIE OD 1900 DO 1939 R. (NA PRZYKŁADZIE WYBRANYCH ROCZNIKÓW)
COMMERCIAL ADVERTISEMENT IN THE LVIV “GAZETA KOŚCIELNA” IN THE PERIOD FROM 1900 TO 1939: (BASED ON THE SELECTED YEARS)

Summary/Abstract: Advertising has been around for a very long time. Initially in a non-written form, consisting in verbally praising goods and services, it has over time transformed into an ever-present medium. The greatest development of advertising took place at the turn of the 19th and 20th centuries, with the spread of the press. Advertising found its place in practically every magazine, regardless of the profile. Numerous advertising inserts can also be found in „Gazeta Kościelna”, which had been published in Lviv in the years 1893-1939. They mainly concerned services and articles related to the subject of the magazine, i.e. they were addressed to the clergy. Over time, the Lviv weekly also began to publish advertisements related to other industries not related to the magazine’s profile, also finding recipients among secular readers. The analysis of advertisements published in “Gazeta Kościelna” in the years 1900-1939 made it possible to track not only changes in the type of advertisements published, but also to which target group they could be addressed to.

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