Музикалнофолклорна традиция и туризъм: случаят гр. Бяла, Варненско
THE MUSICAL FOLKLORE AND TOURISM: THE CASE OF THE TOWN OF BYALA, VARNA REGION

Summary/Abstract: The text presents the contemporary state of the ralationship between musical folklore tradition and tourism in the seaside town of Byala, Varna region. Together with the already popular interpretative approach seeking links between folklore and tourism, i.e. the approach of analyzing the use of folklore for tourist purposes, here is offered the reverse view – how tourism influnces the folklore forms which have survived until nowadays. It appears that folklore (and the musical folklore tradition in particular) in Byala is “alive” only in the folk narratives: only in them the musical folklore tradition is successfully expressed in its entirety. Parallel to that, there exist attempts to recreate and revitalize the elements of the ritual and of the festive system without commercial purposes. The observations of the singing and instrumental tradition in Byala and its relationship to tourism leads to the conclusion that apparently, in the framework of a seaside town, one can register two opposite tendencies. The first one is the characteristic “closeness” and lack of 167 attitude to the resort specificity of the town and a natural decline of the ritual and song tradition. The second one is the “openness” of the instrumental tradition and its transformation in the new conditions, wich creates opportunities to relate it to tourism.

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