Critical Discourse Analysis of a Daily Mail’s Article During the Brexit Campaign
Critical Discourse Analysis of a Daily Mail’s Article During the Brexit Campaign

Summary/Abstract: This study attempts a Critical Discourse Analysis of a newspaper article taken from Daily Mail Online during the EU referendum. The aim is to help readers decode and evaluate an article from the media during the Brexit campaign by providing linguistics strategies as guidance. The approach adopted for this study is based on Norman Fairclough’s (2003) perspective of discourse. Firstly, the article’s text functions similarly to the interpretation of the object from semiotics and stands there for something that the reader should correlate to a specific context in which discourse from a macro viewpoint encapsulates three dimensions of analysis (representation, genre, and style). Next, for comprehension of the text from a micro viewpoint, I appeal on the one hand to Theo van Leeuwen’s (2008) lexical categories for reference to the social actors, and on the other hand to M.A.K. Halliday’s (2004) transitive process for analysis of social action. Moreover, these analysis strategies highlight the connection and relationship between text, social actors, social institutions, and the Brexit context. Hopefully, by analyzing these aspects, I could help readers comprehend that a newspaper article’s persuasive strategies used in the Brexit campaign are not random but with a purpose.

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